--- title: "Skolbot vs Magma: ambassadors, admissions agents, or both?" description: "Ambassador activation and referral platform" url: "https://www.skolbot.ai/en-CA/comparison/skolbot-vs-magma" language: "en" dateModified: "2026-11-09" --- # Skolbot vs Magma: ambassadors, admissions agents, or both? Updated on November 9, 2026 Magma.app runs an ambassador community: matching between prospects and ambassadors, referrals, reviews, content and events. It serves universities as well as B2B companies. Skolbot answers applicants on the website, WhatsApp and Instagram, from the school's knowledge base, and passes their record to your CRM. The two tools cover different moments of recruitment and can be combined. ## The differences that matter ### Two moments of the journey Magma connects a prospect with an ambassador and shares reviews and content: the applicant hears from your students. Skolbot answers questions on programmes, fees, dates and admissions, from the school's knowledge base, and hands over to your team when the answer is not there. ### Leads from different channels Magma captures leads through referrals by your ambassadors and through widgets, with requests sent by SMS and email. Skolbot captures applicants who write on the website, WhatsApp and Instagram, then follows up on WhatsApp a cohort from your CRM, defined by a status, toward one action. ### CRM and setup At Magma, CRM data sync and personalised onboarding sit in the Pro plan. At Skolbot, our team builds the knowledge base, connects your CRM, HubSpot, Salesforce, OSCAR Campus, Slate, Zoho, Odoo or another by API or webhook, and configures the agents. Your team provides access, settles contradictions and approves. ## Criterion by criterion | Criterion | Skolbot | Magma.app | | --- | --- | --- | | Dedicated higher-education offer | Documented. Built for student recruitment in higher education ([source](https://www.skolbot.ai/en-CA/solutions), 2026-08-13) | Conditional or unspecified. FAQ: ideal for universities as well as B2B companies ([source](https://magma.app/), 2026-11-09) | | Set up by the vendor's team | Documented. Our team builds the knowledge base, connects the CRM and configures the agents ([source](https://www.skolbot.ai/en-CA/onboarding), 2026-10-27) | Conditional or unspecified. Personalised onboarding in the Pro plan, not in Essential ([source](https://magma.app/pricing), 2026-11-09) | | Multilingual (6+ languages) | Documented. Answers in the candidate's language ([source](https://www.skolbot.ai/en-CA/solutions), 2026-08-13) | Not stated ([source](https://magma.app/), 2026-09-24) | | EU data residency | Documented. Data hosted in the EU, DPA signed with each school ([source](https://www.skolbot.ai/en-CA/security), 2026-08-13) | Not stated ([source](https://magma.app/), 2026-09-24) | | CRM handoff or sync | Documented. HubSpot, Salesforce, OSCAR Campus, Slate, Zoho, Odoo; others by API or webhook ([source](https://www.skolbot.ai/en-CA/integrations), 2026-08-13) | Conditional or unspecified. CRM data sync in the Pro plan, not in Essential ([source](https://magma.app/pricing), 2026-11-09) | | After-hours responses | Documented. Answers day and night, from the knowledge base ([source](https://www.skolbot.ai/en-CA/solutions/web-agent), 2026-08-13) | Not stated ([source](https://magma.app/), 2026-09-24) | | WhatsApp channel | Documented. Answers inbound messages (Capture) and re-engages CRM cohorts (Activate) ([source](https://www.skolbot.ai/en-CA/solutions/whatsapp-capture), 2026-08-13) | Not stated ([source](https://magma.app/), 2026-09-24) | | Instagram channel | Documented. Answers Instagram direct messages, day and night ([source](https://www.skolbot.ai/en-CA/solutions/instagram-answer), 2026-10-27) | Not stated ([source](https://magma.app/pricing), 2026-10-27) | | Lead qualification | Documented. Study level, programme, campus; hot, warm or cold lead ([source](https://www.skolbot.ai/en-CA/solutions/web-agent), 2026-08-13) | Documented. Qualified leads captured through referrals by your ambassadors ([source](https://magma.app/), 2026-11-09) | ## Verdict Magma.app runs your ambassadors: matching with prospects, referrals, reviews and content, for universities as well as B2B companies. For a school that wants, alongside its ambassadors, to answer and follow up applicants on its website, WhatsApp and Instagram with its current CRM and the setup handled, Skolbot is the one to choose. **Choose Skolbot if**: You recruit students and want the setup handled for you: our team builds the knowledge base from your sources, connects your CRM and configures the agents. Your team provides access, settles contradictions and approves before go-live. Four agents answer on three channels: the website, WhatsApp and Instagram. When an applicant leaves their details and gives consent, their record reaches your CRM with the information collected and a score based on your qualification rules. **Choose Magma.app if**: You want to mobilise your ambassadors: matching with prospects, referrals, reviews, content and events. ## What Magma.app does well - AI matching between your prospects and your ambassadors, with relationship follow-up. - Collection and display of reviews and content created by your ambassadors, useful as social proof. - Referral programme to capture qualified leads, with requests sent by SMS and email. - Public pricing: Essential at €249 per month, Pro on quote. ## Check before you choose - Adjacent tool: Magma does not present itself as an agent that answers admissions questions. - CRM data sync and personalised onboarding are reserved for the Pro plan. - The pages reviewed do not specify languages, data hosting or WhatsApp. ## Frequently asked questions ### Magma or Skolbot: which one should you choose? Magma, if you want to mobilise your ambassadors: matching with prospects, referrals, reviews and content. Skolbot, if you want to answer applicants on the website, WhatsApp and Instagram, follow them up from your current CRM and hand the setup to our team. The two meet different needs and can be combined. ### When should you combine Magma and Skolbot? Combine them when you want both your ambassadors' social proof and fast answers for applicants. Magma connects the prospect with a student and collects reviews and content. Skolbot answers admissions questions on the website, WhatsApp and Instagram, from the knowledge base, and passes the applicant's record to your CRM. Check the lead handoff between the two tools and how consent is handled. ### Who sets up Magma and Skolbot? Magma's pricing page reserves personalised onboarding and CRM data sync for the Pro plan. At Skolbot, our team handles the setup: it builds the knowledge base from your sources, shows you the contradictions so you decide, connects your CRM and configures the agents. Your team provides the sources and access, then tests and approves. Skolbot goes live in two weeks once the content, CRM access and WhatsApp number are in place. ### How much do Magma and Skolbot cost? Magma lists Essential at €249 per month and Pro on quote. Skolbot is on quote, depending on the size of the school and the package, because the scope depends on the agents and the CRM to connect. Ask each for a written quote with the channels and volumes included. ### Does Magma replace an agent that answers applicants? Magma presents itself as an ambassador platform: matching, referrals, reviews, content and events. To answer admissions questions on the website, WhatsApp and Instagram, Skolbot relies on the school's knowledge base and hands over to your team when the answer is not there. A school can use Magma for its ambassadors and Skolbot for its applicants.