---
title: "CRM integrations: HubSpot, Salesforce, API and webhook | Skolbot"
description: "Skolbot sends every qualified conversation to your CRM: HubSpot, Salesforce through its API, or any other tool through an API or a webhook."
url: "https://www.skolbot.ai/en-CA/integrations"
language: "en"
dateModified: "2026-11-09"
---

# Your AI agents, connected to your CRM

Updated on November 9, 2026

Your CRM stays the source of truth. You choose the fields the agents collect. Each qualified lead arrives with a scoring built with you and a conversation brief for your admissions team. WhatsApp Activate starts from CRM contacts and sends the replies back.

## You choose the fields collected

Everything is configurable: you decide what the agents ask and what reaches the CRM.

- First name, last name, email and phone
- Program and campus of interest
- Intake, level of study and marketing consent
- Any other field your school needs

## Two fields we create with you

On top of your fields, we add two properties to your CRM.

- Lead scoring: cold, warm or hot, built with you around your own criteria and expectations
- Call brief: the conversation summary, with all the context to prepare the call

## Only real applicants reach the CRM

The agents filter out spam. Companies writing to recruit and current students looking for information are redirected to the right department. They do not clutter the admissions CRM.

## No need to change your CRM

Skolbot connects to the tool you already use. Your team keeps working in its records, now enriched with the context of each conversation.

## Without a CRM

No CRM, or not connected yet? The agents still work. The CRM can come later.

- An email summary after each conversation
- Export of your leads
- Access to the Skolbot platform
- The same spam filter

## Human handover

When the lead turns hot or asks to speak to a person, the agent hands over.

- The adviser is alerted by email or in the CRM
- The conversation history goes with it
- The agent steps out of the conversation

## Frequently asked questions

### Which CRMs are supported?

HubSpot, Salesforce through its API, and other tools such as OSCAR, Odoo or Zoho, through an API or a webhook depending on the project.

### Is consent passed on?

Yes. The marketing consent collected in the conversation is sent to the CRM with the record.

### Do we need to replace our CRM?

No. Skolbot connects to your current CRM, which stays your working tool.

### How is the lead scoring built?

With your team, from your criteria and what you expect from a good applicant. It ranks each lead as cold, warm or hot to prioritise follow-ups. It never decides on admission.

### What happens to spam and non-admissions requests?

Spam is filtered out. A company that wants to recruit or a current student is redirected to the right department, without creating a lead in your CRM.

### Can we use Skolbot without a CRM?

Yes. You get an email summary after each conversation, export your leads and access the platform. The CRM can be connected later.

### How does an adviser take over?

When the lead turns hot or asks for a person, the adviser is alerted by email or in the CRM. They get the conversation history and the agent steps out.

## Related pages

- [Solutions](https://www.skolbot.ai/en-CA/solutions)
- [Onboarding](https://www.skolbot.ai/en-CA/onboarding)
- [Your data](https://www.skolbot.ai/en-CA/security)