---
title: "Instagram Answer: an AI agent for your school’s DMs | Skolbot"
description: "Instagram Answer replies day and night to direct messages sent to your school’s Instagram account, qualifies the applicant and sends a brief to your CRM."
url: "https://www.skolbot.ai/en-CA/solutions/instagram-answer"
language: "en"
dateModified: "2026-11-09"
---

# Every DM gets an answer.

Updated on November 9, 2026

Instagram Answer replies to the direct messages on your school’s Instagram account, day and night, from your knowledge base. It qualifies the applicant and sends a brief to your CRM.

## Nothing made up.

Every answer is sourced from the school's knowledge base. When the answer is missing, the agent says so and hands over.

## One DM. One brief in your CRM.

Sensitive requests always go to an adviser, with the conversation attached.

## At 11:02 pm, the team is asleep. The agent answers.

## Every DM gets an answer

Open houses, fees, placements, housing: on Instagram, applicants ask the same questions as on the website, often in the evening and at weekends. The agent replies at any hour, from your school’s knowledge base. Sensitive requests go to an adviser.

## Fewer repetitive questions for the communications team

In many schools, the communications and marketing teams read the direct messages. The agent handles most of the recurring questions, so the team can focus on content and campaigns.

## A DM becomes a qualified lead

The brief uses the same format as the other agents’, so the admissions team handles every lead the same way.

- Program, campus and intake
- Level of study
- Hot, warm or cold score
- Brief sent to the CRM

## Your school’s tone, a human handover

We set the tone of replies with you, and the cases that always go to an adviser: personal circumstances, complaints, sensitive requests. The agent runs on your school’s professional Instagram account, which stays under your control.

## Frequently asked questions

### How is it different from WhatsApp Capture?

Both reply to applicants who write to the school. Capture replies on your WhatsApp Business number, Instagram Answer in your Instagram account’s direct messages. The brief sent to the CRM is the same.

### What does the admissions team receive?

A brief in the CRM: the student’s plans, the questions answered, the interest level and the next step.

### Does the agent reply to comments and posts?

Instagram Answer handles direct messages. Your posts and your editorial line stay in your team’s hands.

### Does the data leave the European Union?

Skolbot stores and processes conversations in the European Union. Instagram itself is operated by Meta, under the contract between the school and Meta.

### What does the school need to provide?

Your brochures, program pages, admission rules, access to your CRM and the list of cases to pass to your team, plus access to the school’s Instagram professional account. Our team sets up the agent, tests it with you, then puts it live.

## Related pages

- [Website agent](https://www.skolbot.ai/en-CA/solutions/web-agent)
- [WhatsApp Capture](https://www.skolbot.ai/en-CA/solutions/whatsapp-capture)
- [Integrations](https://www.skolbot.ai/en-CA/integrations)