---
title: "HubSpot integration for admissions: AI agent | Skolbot"
description: "Skolbot sends every lead qualified by its AI agents to HubSpot: contact details, programme, campus, intake, conversation summary and consent."
url: "https://www.skolbot.ai/en-IE/integrations/hubspot"
language: "en"
dateModified: "2026-11-09"
---

# AI admissions agents connected to HubSpot

Updated on November 9, 2026

With HubSpot, every conversation qualified by a Skolbot agent becomes an enriched contact: contact details, programme and campus, intake, level of study, marketing consent and a conversation summary. The data is mapped to your portal’s properties during setup.

## What arrives in HubSpot

You choose the fields. Spam and non-admissions requests never get there.

- First name, last name, email and phone
- Programme and campus of interest
- Marketing consent and lead source
- Any other field your school needs
- Lead scoring (cold, warm, hot), built with you
- Conversation brief for your admissions team

## Mapped to your properties

We map Skolbot’s data to the properties of your HubSpot portal, including custom properties such as intake or campus.

## Follow up from the CRM

WhatsApp Activate starts from CRM contacts who agreed to be contacted, and sends their answers back to the record.

## Frequently asked questions

### What data does Skolbot write to HubSpot?

The fields you choose, for example first name, last name, email, phone, programme and campus of interest, consent. Plus two fields created with you: the lead scoring and the conversation brief.

### Can leads be routed by campus?

Yes. The school or campus is sent, so the contact can be assigned to the right team.

### Does Skolbot replace HubSpot?

No. HubSpot stays your CRM. Skolbot adds the context of each conversation.

## Related pages

- [Onboarding](https://www.skolbot.ai/en-IE/onboarding)
- [Website agent](https://www.skolbot.ai/en-IE/solutions/web-agent)
- [Your data](https://www.skolbot.ai/en-IE/security)