---
title: "WhatsApp Activate: follow up CRM leads on WhatsApp | Skolbot"
description: "WhatsApp Activate messages a contact list from your CRM (fair contacts, incomplete applications, dormant leads) and leads it to one action: open day, webinar, application or a phone appointment with an advisor."
url: "https://www.skolbot.ai/en-IE/solutions/whatsapp-activate"
language: "en"
dateModified: "2026-11-09"
---

# Your CRM contacts. One action. On WhatsApp.

Updated on November 9, 2026

WhatsApp Activate messages a contact list from your CRM that agreed to be contacted again. It answers their questions and brings each contact to one action: open day, application, call.

## Nothing made up.

Every answer is sourced from the school's knowledge base. When the answer is missing, the agent says so and hands over.

## One CRM status. One conversation. One action.

Every reply updates the record. When Grace signs up, the task lands with the admissions team.

## At 9:30 pm, Grace replies. So does the agent.

## Who to contact, and for what

You choose who to contact from a status in your CRM, and the action you want. The agent runs each conversation up to that point, then updates the record.

## Consent first

The agent only contacts people who agreed to be contacted. It stops following up as soon as someone declines in the conversation. Proof of consent is kept so the school can produce it.

## Answers that move things forward

The agent clears up the student’s doubts and guides them to the next step.

- Questions about the programme, the intake and work placements
- An offer to meet the admissions team
- Callback requests recorded in the CRM

## Everything flows back to the CRM

Answers, next steps and follow-up history go back to the contact record. Your team knows where each student stands before calling.

## Frequently asked questions

### Can we follow up with leads that did not come through the website agent?

Yes. Activate starts from a contact list in your CRM, whatever the lead’s origin (education fair, form, website agent), as long as the contact agreed to be contacted again.

### How is consent handled?

The school collects consent before any follow-up and records withdrawals in its CRM. The agent stops following up with anyone who declines in the conversation.

### How is it different from WhatsApp Capture?

Activate takes the initiative from the CRM. Capture answers prospective students who write to the school’s number on their own.

### What does the school need to provide?

Your brochures, programme pages, admission rules, access to your CRM, the contact list to message, with proof of each contact’s consent, and access to the school’s WhatsApp Business number. Our team sets up the agent, tests it with you, then puts it live.

## Related pages

- [WhatsApp Capture](https://www.skolbot.ai/en-IE/solutions/whatsapp-capture)
- [Website agent](https://www.skolbot.ai/en-IE/solutions/web-agent)
- [Integrations](https://www.skolbot.ai/en-IE/integrations)