-38% cost per lead across 5 campuses

This multi-campus group had no consistency in prospect communications. Each campus handled its own responses, with an average CPL of €2,200 and no centralised data.

• Average CPL of €2,200 per enrolled student (top of the French market range)
• Inconsistent messaging across 5 campuses — each team writes its own answers
• No centralised prospect data — impossible to manage recruitment at group level
• 72% of questions are automatable FAQs (fees, work-study, admissions)

A single Skolbot deployment covering all 5 campuses, with a centralised knowledge base and campus-specific answers.

• Centralised knowledge base, campus-specific personalised answers
• 89% of questions answered automatically (72% FAQ + 17% contextual)
• Unified multi-campus dashboard: questions, blockers, activity peaks
• Admissions team focuses on the 7% of complex cases requiring a human

Campus-by-campus rollout in 2 weeks, centralised data from month 1