In short
A group of private schools tested Skolbot’s Web Agent in 3 institutions to capture more prospects and prepare better callbacks.
In 2 months, 17 students enrolled after a conversation with the agent.
The tuition revenue is more than 50 times the cost of Skolbot.
The group has extended the agent to all 10 of its schools.
A pilot that brings the whole group on board
Skolbot’s Web Agent generated 17 enrolments in two months across the group’s pilot schools. This private group brings together schools of business, communication and applied arts. It began by equipping a few schools to see the results before widening the rollout.
On a Sunday at 11pm, a visitor asks the agent about the work-study option on the Bachelor. On Monday morning, the advisor calls back already knowing the programme, the campus, the target intake and the family’s worry about cost. A few weeks later, the student enrols.
Prospects slip past the contact form
The group needed to capture more prospective students and give admissions the information it needs to convert them.
Questions out of hours
Prospects browse programmes when the team is away. Their question then waits for the next working day.
A form that does too little
A question about work-study or tuition fees calls for an answer. The form records a request but never starts that conversation.
A callback to prepare
The advisor needs to know the prospect’s plans and concerns. Without that context, they have to discover them during the call.
Capture the plans, prepare the callback
Skolbot installed the Web Agent on the pilot schools’ websites and connected the conversations to the CRM.
- 01
Start with pilot schools.
The group chose an initial scope before deciding on a full rollout. Enrolments from conversations with the agent were used to measure the return.
- 02
Answer when the prospect is looking.
The Web Agent answers at any hour, from content approved by the school. Visitors can refine their plans as the conversation goes on.
- 03
Pass the context to admissions.
The CRM receives the programme, campus, target intake, motivation and objections. The advisor also gets a summary and the next step.
- 04
Extend after the first results.
Revenue from the pilot convinced the group to equip all its schools. The scale-up rests on the enrolments it observed.
Enrolments that triggered the rollout
students enrolled in two months
In two months, 17 students enrolled after a conversation started by the Web Agent. Their tuition revenue is more than 50 times what Skolbot cost over the period. So the group extended the agent to its 10 schools. This calculation counts year-one tuition only: a student stays 3 to 5 years, so the real return is much higher.
The agent captures 40% more leads than the contact form. A large share of the enrolments therefore comes from prospects the school could have missed. The context sent to the CRM then helps admissions convert these contacts.
Enrolments in the first 2 months of the pilot, year-one tuition only. A student stays 3 to 5 years: the real return is much higher still. Relative scale, no amounts.
“Skolbot has become a real recruitment driver. Our advisors find prospects in the CRM who are already qualified, with their plans and their questions. The pilot’s results went beyond our expectations and convinced us to roll it out across our 10 schools.”
Frequently asked questions
What ROI did a school group measure with an AI admissions agent?
In a group of private schools, tuition revenue from students who enrolled after a conversation with Skolbot’s Web Agent was more than 50 times what Skolbot cost during a 2-month pilot in 3 schools. That return led the group to deploy it in all its schools.
Does an AI agent on a school website generate enrolments?
Yes: in a group of private schools, the Skolbot pilot led to 17 enrolments in two months after conversations with the Web Agent. The agent answers questions, gathers the student’s plans and sends the context to the CRM. Advisors then take over with what they need for the callback.
Why pilot an AI agent in a few schools before rolling it out?
A group of private schools started with 3 schools to see how many enrolments came from conversations with Skolbot. The pilot results then led to the extension to all 10 of its schools. This initial scope gave admissions leaders concrete evidence for the rollout decision.
What information should a school chatbot send to the admissions CRM?
Skolbot’s Web Agent sends the programme of interest, the campus, the target intake, and the prospect’s motivation and objections. The CRM also receives a summary and a next step. The advisor can then prepare the callback around the plans the prospect has already shared.
Why replace a contact form with a conversational agent?
In a group of private schools, Skolbot’s Web Agent captures 40% more leads than the contact form. Skolbot answers questions during the visit and opens the conversation about the student’s plans. Admissions then receive the contact together with the context of that conversation.