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Business school500-2,000 students
+40% enrollments in 3 months
Open Day signups
6.2%18.4%
Response time
72h3s
12-month ROI
β280%
Open Day no-show
52%19%
The challenge
With a 2.3% website conversion rate and an average 72-hour response time on the contact form, this business school was losing dozens of prospects every week.
- Website-to-enrollment conversion rate: 2.3% (vs 5.2% for top-performing schools)
- Average response time: 72h on forms, 47h by email
- Open Day no-show rate: 52% without automated reminders
- 67% of prospect activity occurs outside business hours
The solution
Skolbot was deployed in 48 hours, trained on all the school's content: programmes, fees, admissions, student life.
- AI chatbot available 24/7, 3-second response time
- Automatic Open Day registration with personalised follow-ups
- Automatic language detection for international prospects
- Real-time dashboard of questions and enrollment blockers
Timeline
Deployed in 48h, first measurable results at 4 weeks, full ROI at 5 months
βSkolbot transformed our recruitment process. We no longer lose prospects in the evenings and at weekends. The chatbot enrolled more candidates for Open Days than our team alone.β
Sophie M.
Director of Admissions
Skolbot internal data 2025-2026, medians across partner schools
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