Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Prospect experience10 min read
Bachelor vs Master vs MSc: The Complete Degree Guide for 2026
Confused about Bachelor's, Master's, MSc or postgraduate diplomas in the UK? This guide explains every degree level, recognition by QAA, and how schools can communicate their offer more clearly.
Skolbot· June 15, 2026
Recruitment8 min read
Is Private College Worth the Cost? An Honest ROI Guide for 2026
Tuition, financial aid, graduate earnings: how to calculate the real return on investment of a US private college before committing to six-figure debt.
Skolbot· June 13, 2026
AI visibility12 min read
ChatGPT Recommendations: Optimize Your Program Page (BOFU Checklist)
12-point BOFU checklist to get your college program page recommended by ChatGPT for 'best school for [career]' queries — US accreditation, ROI framing, Schema.org markup.
Skolbot· June 12, 2026
Recruitment12 min read
Student Enrollment Funnel Audit: Where Your Enrollments Are Really Being Lost
A step-by-step enrollment funnel audit for US colleges and universities — with drop-off benchmarks at every stage, the biggest conversion killers, and how to fix them.
Skolbot· June 11, 2026
Prospect experience19 min read
90-Day Reputation Plan: Google Reviews, Forums and Reddit for Schools
Operational 90-day guide to managing your US higher education institution's online reputation: Google reviews, Rate My Professors, Niche, Reddit strategy. Tools + KPIs.
Skolbot· June 10, 2026
Prospect experience13 min read
What Parents Look for When Choosing a College: Content That Converts
Parents influence 70–80% of college enrollment decisions in the US. Here are the content types that address their ROI concerns and turn campus visits into signed enrollment agreements.
Skolbot· June 9, 2026
Digital marketing13 min read
Student CAC by Acquisition Channel: Calculating the True Cost per Enrollment in 2026
How US colleges and universities calculate the true cost per enrolled student by channel — Google Ads, Common App, Niche, NACAC fairs, chatbots — with benchmarks in USD and a practical CAC dashboard formula.
Skolbot· June 6, 2026
AI visibility10 min read
School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for US Colleges
How to track your college's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for US higher education marketing and communications directors.
Skolbot· June 5, 2026
AI visibility10 min read
School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials
Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.
Skolbot· June 4, 2026
Prospect experience15 min read
College Website UX: Stop Losing Applicants to Poor Design
Broken mobile forms, 12-step campus tour sign-ups, FERPA pitfalls: your college website is silently losing applicants. UX checklist for forms, mobile, and campus tours.
Skolbot· June 3, 2026
Digital marketing13 min read
Student Ambassador Programs: Pay, UGC and FTC Compliance
How US colleges structure student ambassador pay, generate compliant UGC, and meet FTC endorsement disclosure rules — a practical guide for enrollment managers.
Skolbot· June 2, 2026
Digital marketing8 min read
School Orientation Webinar: Generating Qualified Leads in One Session
How to run an orientation webinar that qualifies prospective students in real time. Three-phase method with KPIs and automation insights for US colleges and universities.
Skolbot· June 1, 2026