Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· May 2, 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· May 1, 2026
Digital marketing14 min read
Best Marketing Automation Tools for Higher Education in 2026: A Comparison
Compare the six leading marketing automation platforms for UK universities and private schools in 2026. Criteria, pricing, GDPR compliance, and which tool fits your institution.
Skolbot· April 30, 2026
Digital marketing9 min read
Marketing Attribution for U.S. Higher Education: Which Model to Choose?
Last-click vs multi-touch vs data-driven: which marketing attribution model suits your U.S. college or independent school? Practical guide with 2026 benchmarks.
Skolbot· April 21, 2026
Digital marketing15 min read
5 Email Sequences That Work After a Viewbook Request
5 email sequences that convert a viewbook download into an application — with timings, subject lines, and U.S. higher education benchmarks.
Skolbot· April 20, 2026
Digital marketing13 min read
TikTok and YouTube Shorts for student recruitment: U.S. strategy and benchmarks
How U.S. colleges and independent schools can use TikTok and YouTube Shorts to attract prospective students — with content strategy, admissions cycle mapping, and benchmark data.
Skolbot· April 20, 2026
Digital marketing12 min read
Google Ads for Higher Education: Keyword Strategy & US Benchmarks
Complete Google Ads keyword strategy for US colleges and universities: match types, cost benchmarks by program type, Quality Score tips, and campaign structures that lower CPL.
Skolbot· April 18, 2026
Digital marketing11 min read
Retargeting for US Colleges Without Third-Party Cookies
A US college's practical guide to cookieless retargeting: first-party data, CRM match, contextual targeting, and on-site personalization under CCPA, state privacy laws and FTC guidance.
Skolbot· April 11, 2026
Digital marketing12 min read
College Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analyzed.
Skolbot· March 26, 2026
Digital marketing9 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for US colleges and universities in 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks.
Skolbot· March 23, 2026
Digital marketing10 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrollment (CPE) formula broken down by channel, US benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· February 27, 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment: a complete playbook for US institutions
How to use LinkedIn and Instagram to recruit students at American colleges and universities: targeting, content formats, ad spend, and multi-touch attribution.
Skolbot· February 24, 2026