Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Prospect experience10 min read
Bachelor vs Master vs MSc: The Complete Degree Guide for 2026
Confused about Bachelor's, Master's, MSc or postgraduate diplomas in the UK? This guide explains every degree level, recognition by QAA, and how schools can communicate their offer more clearly.
Skolbot· June 15, 2026
Prospect experience19 min read
90-Day Reputation Plan: Google Reviews, Forums and Reddit for Schools
Operational 90-day guide to managing your US higher education institution's online reputation: Google reviews, Rate My Professors, Niche, Reddit strategy. Tools + KPIs.
Skolbot· June 10, 2026
Prospect experience13 min read
What Parents Look for When Choosing a College: Content That Converts
Parents influence 70–80% of college enrollment decisions in the US. Here are the content types that address their ROI concerns and turn campus visits into signed enrollment agreements.
Skolbot· June 9, 2026
Prospect experience15 min read
College Website UX: Stop Losing Applicants to Poor Design
Broken mobile forms, 12-step campus tour sign-ups, FERPA pitfalls: your college website is silently losing applicants. UX checklist for forms, mobile, and campus tours.
Skolbot· June 3, 2026
Prospect experience14 min read
Student Admission Rejection Email: The Workflow That Protects Your Institution's Brand
For US colleges and private universities, the rejection letter is a regulated brand touchpoint governed by FERPA and NACAC standards. Here's the workflow that protects your reputation.
Skolbot· May 29, 2026
Prospect experience15 min read
College Website Personalization by Student Persona
Segment your college website by student persona to serve dynamic content that converts. Practical guide to persona-based personalization for US higher education 2026.
Skolbot· May 28, 2026
Prospect experience17 min read
Student Photos & Videos on College Websites: What Converts
Which student photos and videos drive enrollment on US college websites — and which ones drive prospects away. A practical guide for VP-level admissions teams.
Skolbot· May 25, 2026
Prospect experience14 min read
Hybrid Open Days: How to Maximise Your Digital Follow-Up
Running a hybrid open day is just the start. Discover how UK universities and colleges convert event attendees into enrolled students with a smart post-event digital strategy.
Skolbot· May 7, 2026
Prospect experience11 min read
NPS for Student Prospects: 5 Tools and Methodology for Higher Education
How to measure NPS at every admissions funnel stage. Comparison of 5 tools, adapted methodology and benchmarks for UK universities and private higher education.
Skolbot· May 6, 2026
Prospect experience13 min read
Live Chat for Higher Education: Comparing 5 Tools (2026)
Side-by-side comparison of 5 live chat tools for UK universities and colleges. UK GDPR compliance, clearing readiness, pricing and ROI benchmarks for admissions teams.
Skolbot· May 4, 2026
Prospect experience11 min read
Measure Prospect Satisfaction Across the U.S. Admissions Funnel
A 7-stage framework to measure prospect satisfaction across the U.S. admissions funnel — CSAT, NPS, CES and attributional surveys, with benchmarks per stage.
Skolbot· April 20, 2026
Prospect experience11 min read
Mobile-First Enrollment UX Checklist: 30 Points for US Colleges
A 30-point mobile-first UX checklist for college enrollment journeys. Skolbot scoring on 40 sites, performance targets, forms, trust, WCAG 2.2 AA, ADA and Section 508 conformance.
Skolbot· April 17, 2026