Insights, strategies, and analysis on student recruitment and AI in higher education.
Recruitment
How to reduce summer melt with AI: what the published trials show about texting admitted students, where the effects vanish, and how a US college can test it.
October 31, 2026 · 8 min read
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How U.S. colleges can adapt the enrollment journey for online, hybrid and distance programs: fit, accreditation, state authorization, aid, onboarding.
How U.S. colleges can adapt the enrollment journey for online, hybrid and distance programs: fit, accreditation, state authorization, aid, onboarding.
WhatsApp vs phone call admissions follow-up for US colleges: when to call, text or use WhatsApp, given consent, TCPA exposure, FERPA and the applicant's context.
How a US college admissions office can shift prospect follow-up from the CRM to WhatsApp and calls without losing consent, records or control. Nine checks.
AI admissions agent vs CRM automation for US colleges: what each does, who owns it, FERPA and TCPA limits, and when to combine them. A decision matrix.
Applicants ask AI assistants to compare colleges and programs. Which facts a US college should make verifiable on its own website, from accreditation to cost.
One prospect, three records: web inquiry, chat, text thread and phone call. Matching keys, merge rules and privacy safeguards for US college enrollment teams.
How a US college can run an after-hours student inquiry response process: acknowledge, triage, capture the record and hand off to a named counselor by morning.
An AI agent for higher education marketing can turn a web inquiry into a clean CRM record and a counselor handoff. Here is how, with FERPA and FTC checks.
An AI agent for university communications keeps answers consistent across web, text and email. Learn how US colleges separate publishing from controlled admissions answers.
The enrollment layer connects your website, messaging, CRM, student information system and admissions office. See its six components, five handoffs and how to map them at a US college.
Topics come from the questions candidates ask admissions teams and chatbots, not from an editorial calendar.
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