Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
AI visibility10 min read
Wikipedia, LinkedIn, Press: What LLMs Cite About Colleges
Recent research shows ChatGPT and Perplexity lean on Wikipedia, LinkedIn, and independent press to decide which colleges to cite. Here's how to earn all three.
Skolbot· July 1, 2026
AI visibility18 min read
Schema.org for Program Pages: The Markup That Gets Your Degrees Cited by AI
Add Schema.org structured data to your program pages so ChatGPT, Perplexity and Gemini recommend your college or university. Technical guide with JSON-LD examples for US higher education.
Skolbot· June 30, 2026
AI visibility12 min read
Why ChatGPT Never Mentions Your College: The 60-Day Fix
Most US colleges score near zero in ChatGPT mentions. Here are the 5 technical reasons and a 60-day action plan to appear in AI-generated answers.
Skolbot· June 29, 2026
AI visibility12 min read
ChatGPT Recommendations: Optimize Your Program Page (BOFU Checklist)
12-point BOFU checklist to get your college program page recommended by ChatGPT for 'best school for [career]' queries — US accreditation, ROI framing, Schema.org markup.
Skolbot· June 12, 2026
AI visibility10 min read
School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for US Colleges
How to track your college's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for US higher education marketing and communications directors.
Skolbot· June 5, 2026
AI visibility10 min read
School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials
Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.
Skolbot· June 4, 2026
AI visibility12 min read
Gen Z in 2026: Over Half Start Their University Search on AI Tools
More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.
Skolbot· May 15, 2026
AI visibility14 min read
15 Signals LLMs Evaluate to Recommend Your Institution
What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.
Skolbot· May 14, 2026
AI visibility13 min read
90-Day Plan to Get Cited by ChatGPT and Perplexity
A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.
Skolbot· May 13, 2026
AI visibility13 min read
AI Visibility Audit Tools for Higher Education: 2026 Comparison
Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.
Skolbot· May 12, 2026
AI visibility9 min read
Perplexity school visibility: audit and optimisation guide
Is your US college or university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with FERPA, FTC, Common App and U.S. News context.
Skolbot· April 7, 2026
AI visibility9 min read
GEO Monitoring: Track Your School's Visibility in AI Answers
How to set up GEO monitoring to measure your US institution's presence in ChatGPT, Perplexity and Gemini, with dashboards aligned to FERPA, Common App and U.S. rankings.
Skolbot· March 31, 2026