Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

BOFU checklist for US college program pages — 12 optimizations to get recommended by ChatGPT for career-specific queries

ChatGPT Recommendations: Optimize Your Program Page (BOFU Checklist)

12-point BOFU checklist to get your college program page recommended by ChatGPT for 'best school for [career]' queries — US accreditation, ROI framing, Schema.org markup.

Skolbot· June 12, 2026

ChatGPT and Perplexity visibility KPI dashboard for US college communications and marketing directors

AI visibility10 min read

School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for US Colleges

How to track your college's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for US higher education marketing and communications directors.

Skolbot· June 5, 2026

School accreditation AI citation ChatGPT Perplexity — making UK HEI credentials machine-readable for AI engines

AI visibility10 min read

School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials

Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.

Skolbot· June 4, 2026

Isometric illustration of a Gen Z student using ChatGPT to search for a UK university — AI-powered higher education search

AI visibility12 min read

Gen Z in 2026: Over Half Start Their University Search on AI Tools

More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.

Skolbot· May 15, 2026

15 LLM signals for university AI recommendation — isometric GEO diagram

AI visibility14 min read

15 Signals LLMs Evaluate to Recommend Your Institution

What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.

Skolbot· May 14, 2026

90-day action plan for UK schools to get cited by ChatGPT and Perplexity AI engines

AI visibility13 min read

90-Day Plan to Get Cited by ChatGPT and Perplexity

A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.

Skolbot· May 13, 2026

AI visibility audit tools comparison for UK higher education institutions: isometric GEO dashboard

AI visibility13 min read

AI Visibility Audit Tools for Higher Education: 2026 Comparison

Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.

Skolbot· May 12, 2026

Audit of a university's visibility on Perplexity with scoring grid

AI visibility9 min read

Perplexity school visibility: audit and optimisation guide

Is your US college or university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with FERPA, FTC, Common App and U.S. News context.

Skolbot· April 7, 2026

GEO monitoring dashboard tracking university visibility across AI search engines

AI visibility9 min read

GEO Monitoring: Track Your School's Visibility in AI Answers

How to set up GEO monitoring to measure your US institution's presence in ChatGPT, Perplexity and Gemini, with dashboards aligned to FERPA, Common App and U.S. rankings.

Skolbot· March 31, 2026

Impact of Google AI Overviews on higher education website visibility

AI visibility8 min read

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping US college search. Organic traffic impact, FERPA, FTC and practical optimisation steps for American higher education.

Skolbot· March 24, 2026

SEO vs GEO comparison for US universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for US Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How US higher education institutions must adapt their search strategy for 2026.

Skolbot· March 24, 2026

AI visibility13 min read

Schema.org EducationalOrganization: The Technical Guide for Colleges

Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.

Skolbot· March 19, 2026