Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Compliance12 min read
FERPA & Privacy Audit for Colleges: A 20-Point Checklist
20 essential points to audit privacy compliance at your institution. FERPA, data processing records, consent, AI governance: the complete checklist.
Skolbot· March 28, 2026
Recruitment10 min read
Common App 2027: What Changes for Private Colleges and Universities
What the Common App 2027 updates mean for private colleges, how to adapt your admissions strategy, and which digital opportunities to capitalize on now.
Skolbot· March 27, 2026
Recruitment11 min read
Building a 100% Digital Candidate Journey for Your College in 2026
How to build a fully digital candidate journey for US higher education: tools, key stages, conversion benchmarks, and common pitfalls to avoid when recruiting students.
Skolbot· March 26, 2026
Digital marketing12 min read
College Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analyzed.
Skolbot· March 26, 2026
Compliance12 min read
Digital Accessibility for US School and College Websites: ADA & Section 508 Obligations 2026
US schools, districts, and colleges must comply with WCAG 2.1 AA under the DOJ ADA Title II Final Rule (April 2026) and Section 508. Legal requirements, sanctions, and a practical 10-point checklist.
Skolbot· March 25, 2026
AI Chatbot12 min read
AI Enrollment Chatbot: 5 Scenarios That Lift Enrolment +27%
Student acquisition chatbot playbook: FAQ, campus-visit booking, dropout re-engagement, lead qualification, multilingual. +27% enrolment in field tests.
Skolbot· March 24, 2026
AI visibility8 min read
Google AI Overviews in Higher Education: Threat or Opportunity
Google AI Overviews are reshaping US college search. Organic traffic impact, FERPA, FTC and practical optimisation steps for American higher education.
Skolbot· March 24, 2026
AI visibility9 min read
SEO vs GEO for US Universities: Why Your Search Strategy Must Evolve
SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How US higher education institutions must adapt their search strategy for 2026.
Skolbot· March 24, 2026
Recruitment9 min read
Automate Student Recruitment Without Losing the Human Touch
How US colleges and universities can automate student recruitment while keeping authentic human connection. Practical framework with ROI data for 2026.
Skolbot· March 23, 2026
Digital marketing9 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for US colleges and universities in 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks.
Skolbot· March 23, 2026
Recruitment10 min read
10 Reasons Prospects Don't Register for Your Campus Tours
Why prospective students skip your campus tours and admitted students days: 10 evidence-backed reasons and practical fixes to boost registration and attendance rates in 2026.
Skolbot· March 23, 2026
AI Chatbot10 min read
Case Study: How a Business School Increased Enrollment by 40% with AI
Composite case study: a US business school deploys an AI chatbot and measures +40% qualified leads, +62% campus tour registrations and 280% ROI in 12 months.
Skolbot· March 22, 2026