Blog
Insights, strategies, and analysis on student recruitment and AI in higher education.
AI visibility11 min read
Get Recommended by ChatGPT: Programme Page BOFU Checklist
12-point BOFU checklist for UK programme pages that get recommended by ChatGPT when applicants search 'best school for [career]'. Actionable and measurable.
Skolbot· June 12, 2026
AI visibility13 min read
School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual
How to track your school's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for communications and marketing directors.
Skolbot· June 5, 2026
AI visibility10 min read
School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials
Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.
Skolbot· June 4, 2026
AI visibility12 min read
Gen Z in 2026: Over Half Start Their University Search on AI Tools
More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.
Skolbot· May 15, 2026
AI visibility14 min read
15 Signals LLMs Evaluate to Recommend Your Institution
What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.
Skolbot· May 14, 2026
AI visibility13 min read
90-Day Plan to Get Cited by ChatGPT and Perplexity
A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.
Skolbot· May 13, 2026
AI visibility13 min read
AI Visibility Audit Tools for Higher Education: 2026 Comparison
Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.
Skolbot· May 12, 2026
AI visibility9 min read
Perplexity school visibility: audit and optimisation guide
Is your university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist to appear in AI-generated answers.
Skolbot· April 7, 2026
AI visibility9 min read
GEO Monitoring: Track Your School's Visibility in AI Answers
How to set up GEO monitoring to measure your university's presence in ChatGPT, Perplexity and Gemini. Metrics, tools and a practical monitoring cadence.
Skolbot· March 31, 2026
AI visibility8 min read
Google AI Overviews in Higher Education: Threat or Opportunity
Google AI Overviews reshape how prospective students find universities. Data on organic traffic impact and practical optimisation steps for higher education.
Skolbot· March 24, 2026
AI visibility9 min read
SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve
SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.
Skolbot· March 24, 2026
AI visibility13 min read
Schema.org EducationalOrganization for Schools: JSON-LD Guide
Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.
Skolbot· March 19, 2026