Blog
Insights, strategies, and analysis on student recruitment and AI in higher education.
AI visibility9 min read
Perplexity school visibility: audit and optimisation guide
Is your university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist to appear in AI-generated answers.
Skolbot· April 7, 2026
AI visibility9 min read
GEO Monitoring: Track Your School's Visibility in AI Answers
How to set up GEO monitoring to measure your university's presence in ChatGPT, Perplexity and Gemini. Metrics, tools and a practical monitoring cadence.
Skolbot· March 31, 2026
AI visibility8 min read
Google AI Overviews in Higher Education: Threat or Opportunity
Google AI Overviews reshape how prospective students find universities. Data on organic traffic impact and practical optimisation steps for higher education.
Skolbot· March 24, 2026
AI visibility9 min read
SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve
SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.
Skolbot· March 24, 2026
AI visibility13 min read
Schema.org EducationalOrganization for Schools: JSON-LD Guide
Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.
Skolbot· March 19, 2026
AI visibility8 min read
Content Cited by ChatGPT: How to Make Your University Unmissable
Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.
Skolbot· March 18, 2026
AI visibility9 min read
Structured Data for Universities: Boost Your AI Visibility with Schema.org
How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.
Skolbot· March 10, 2026
AI visibility9 min read
How AI Engines Recommend a University: The 8 Criteria That Matter
What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.
Skolbot· March 5, 2026
AI visibility9 min read
Is Your University Visible on ChatGPT? A 5-Step Diagnostic
Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.
Skolbot· March 3, 2026
AI visibility11 min read
GEO for schools: how to appear in AI answers
Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.
Skolbot· January 16, 2026