2.3% conversion. Your website can do better.

Business schools have the lowest conversion rate in the sector — but also the highest student lifetime value (£38,000+ over 5 years). Every lost prospect is expensive. Skolbot engages those your forms let slip away.

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+62%

Qualified leads

The problem

The lowest conversion rate in the sector

2.3% website-to-enrolment for business schools, vs 4.1% for engineering and 5.2% for IT schools. The complex programme portfolio (MSc, MBA, BBA, placements) confuses prospects.

High acquisition cost

£2,400-3,200 per enrolled student in the UK. With a lifetime value of £38,000+ over 5 years, the potential ROI is enormous — if you don't lose the prospect after the first visit.

Fierce competition between schools

FT, Guardian, QS rankings — the prospect compares 5 to 8 schools simultaneously. The first to respond with relevant information has a decisive advantage.

The solution

Smart programme guidance

MSc, MBA, BBA, placements? Skolbot asks the right questions and guides the prospect to the programme matching their profile, budget and career goals.

ROI and financing simulation

89% of prospects ask about fees first. Skolbot breaks down costs, funding options (scholarships, loans, sponsorship) and average graduate salary.

Competitive differentiation

When the prospect compares your school to a competitor, Skolbot highlights your strengths: rankings, employment rates, alumni network, unique specialisations — with data, not marketing.

Measured results

+62%

Qualified leads

Médiane 18 écoles, 2024-2025

-38%

Cost per lead

Médiane 18 écoles, 2024-2025

45 000€

Student lifetime value (5 yrs)

Frais moyens × durée, sources L'Étudiant, QS

How it works

01

Site analysis

Skolbot maps your programmes (MSc, MBA, BBA, placements), fees, entry requirements and competitive differentiators.

02

48h deployment

A script on your CMS. Your branding, your tone, your positioning. Compatible with WordPress, Drupal, and any custom CMS.

03

Results from month one

Analytics dashboard with most-asked questions, most-requested programmes and qualified leads generated. Average payback in 5 months.

Frequently asked questions

Can the chatbot differentiate MSc, MBA and BBA?
Yes. Skolbot is trained on your specific programme structure. It asks about education level, work experience and goals to guide toward the right programme.
Our fees are high — does the chatbot mention them?
Yes, with context. 89% of prospects ask about fees first. Better to answer transparently, including funding options, than to lose the prospect because they couldn't find the information.

Ready to transform your recruitment?

Try the free demo