Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Prospect experience10 min read
Bachelor vs Master vs MSc: The Complete Degree Guide for 2026
Confused about Bachelor's, Master's, MSc or postgraduate diplomas in the UK? This guide explains every degree level, recognition by QAA, and how schools can communicate their offer more clearly.
Skolbot· 15 June 2026
Recruitment8 min read
Is Private University Worth the Cost in Australia? An Honest ROI Guide
HECS-HELP, ATAR, graduate outcomes: how to calculate the real return on investment of a private versus public university in Australia.
Skolbot· 13 June 2026
AI visibility13 min read
Get Recommended by ChatGPT on Course Pages: BOFU Checklist
How Australian universities get recommended by ChatGPT for 'best uni for [career]' queries. A BOFU checklist for course pages: Schema.org, outcomes data, FAQs and TEQSA signals.
Skolbot· 12 June 2026
Recruitment12 min read
Student Recruitment Funnel Audit: Where Your Enrolments Are Really Being Lost
A step-by-step student recruitment funnel audit for Australian universities and higher education providers — benchmark dropout rates, ATAR pipeline leaks, and practical fixes at every stage.
Skolbot· 11 June 2026
Prospect experience15 min read
90-Day Reputation Plan for Australian Universities and Private Colleges
Operational guide to managing your Australian higher education institution's online reputation over 90 days: Google reviews, forums, Reddit. Tools + KPIs.
Skolbot· 10 June 2026
Prospect experience15 min read
What Australian Parents Look for When Choosing a University
Australian parents influence 65–75% of university enrolment decisions. Here's the content that addresses their ATAR anxiety, HECS-HELP questions, and graduate outcomes concerns.
Skolbot· 9 June 2026
Digital marketing17 min read
Student CAC by Acquisition Channel: Calculating the True Cost per Enrolment in 2026
How to calculate the real cost per enrolled student by channel for Australian higher education institutions. Benchmarks in AUD, full CAC formula, and channel comparison table for private providers, TAFEs, and universities.
Skolbot· 6 June 2026
AI visibility11 min read
University AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for Australian Universities
How to track your university's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for Australian higher education communications and marketing directors.
Skolbot· 5 June 2026
AI visibility10 min read
School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials
Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.
Skolbot· 4 June 2026
Prospect experience14 min read
University Website UX: Stop Losing Applicants to Poor Design
Broken mobile forms, complex open day registration, Privacy Act obligations: your university website is silently losing applicants. UX checklist for Australian institutions.
Skolbot· 3 June 2026
Digital marketing13 min read
Student Ambassador Programs: Pay, UGC and Privacy Act Compliance
How Australian universities can run compliant, high-converting student ambassador programs — pay, UGC strategy, OAIC obligations and ASB disclosure rules.
Skolbot· 2 June 2026
Digital marketing7 min read
University Orientation Webinar: Generating Qualified Leads in One Session
How to run an orientation webinar that qualifies prospective students in real time. Three-phase method with KPIs and automation insights for Australian universities and TAFEs.
Skolbot· 1 June 2026