Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

Audit of a university's visibility on Perplexity with scoring grid

Perplexity school visibility: audit and optimisation guide

Is your Australian university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with TEQSA, QILT, UAC/QTAC and ATAR context.

Skolbot· 7 April 2026

GEO monitoring dashboard tracking university visibility across AI search engines

AI visibility9 min read

GEO Monitoring: Track Your School's Visibility in AI Answers

Set up GEO monitoring for your Australian institution across ChatGPT, Perplexity and Gemini, with dashboards aligned to TEQSA, QILT, ATAR and admissions centres.

Skolbot· 31 March 2026

Impact of Google AI Overviews on higher education website visibility

AI visibility8 min read

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping university search in Australia. Organic traffic impact, TEQSA, ATAR and practical optimisation steps for Australian higher education.

Skolbot· 24 March 2026

SEO vs GEO comparison for Australian universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for Australian Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How Australian higher education institutions must adapt their search strategy for 2026.

Skolbot· 24 March 2026

AI visibility13 min read

Schema.org EducationalOrganization: The Technical Guide for Schools

Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.

Skolbot· 19 March 2026

Optimising university content to be cited by ChatGPT and AI search engines

AI visibility8 min read

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your Australian university. Schema.org, FAQ markup, TEQSA signals, QILT data and measurement.

Skolbot· 18 March 2026

Schema.org structured data for university visibility in AI search engines

AI visibility9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your Australian university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot· 10 March 2026

Criteria AI engines use to recommend higher education institutions in Australia

AI visibility9 min read

How AI Engines Recommend a University: The 8 Criteria That Matter in Australia

What ChatGPT, Perplexity and Gemini look for when recommending an Australian university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· 5 March 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your Australian institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot· 3 March 2026

GEO guide for Australian universities: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility12 min read

GEO for universities: how to appear in AI answers in Australia

Only 21% of ChatGPT answers mention an Australian university. Schema.org, structured content, verifiable data: the GEO guide for higher education in Australia.

Skolbot· 16 January 2026