Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing11 min read
5 Marketing Levers for Providers With No Marketing Team
Five concrete, ROI-proven marketing tactics for small Australian private higher education providers with one person, or no one, dedicated to marketing.
Skolbot· 1 August 2026
Digital marketing10 min read
Purchased Student Leads Conversion Strategy: Treat Them by Tier
A purchased student leads conversion strategy that tiers every source at intake, so SLA, nurture and scoring match real intent instead of one blended process.
Skolbot· 27 July 2026
Digital marketing11 min read
Clean Your Student Lead Database Before a Campaign
Duplicate contacts and fake numbers quietly sink admissions campaigns. Clean your student lead database before you send, and stop dirty data at the source.
Skolbot· 24 July 2026
Digital marketing9 min read
Reactivate Dormant Student Leads: The Sequence That Works
How Australian schools reactivate a dormant student leads database with an email and chatbot sequence, and what return rate to expect by segment.
Skolbot· 23 July 2026
Digital marketing9 min read
Student Recruitment Marketing Budget 2027: Australia Split
How Australian admissions and marketing directors should split the 2027 student recruitment marketing budget across Open Days, digital, and AI chatbots.
Skolbot· 8 July 2026
Digital marketing17 min read
Student CAC by Acquisition Channel: Calculating the True Cost per Enrolment in 2026
How to calculate the real cost per enrolled student by channel for Australian higher education institutions. Benchmarks in AUD, full CAC formula, and channel comparison table for private providers, TAFEs, and universities.
Skolbot· 6 June 2026
Digital marketing13 min read
Student Ambassador Programs: Pay, UGC and Privacy Act Compliance
How Australian universities can run compliant, high-converting student ambassador programs — pay, UGC strategy, OAIC obligations and ASB disclosure rules.
Skolbot· 2 June 2026
Digital marketing7 min read
University Orientation Webinar: Generating Qualified Leads in One Session
How to run an orientation webinar that qualifies prospective students in real time. Three-phase method with KPIs and automation insights for Australian universities and TAFEs.
Skolbot· 1 June 2026
Digital marketing11 min read
Student Lead Portals for Higher Education 2026
Which lead-buying portals deliver the best ROI for UK university recruitment in 2026? UCAS Media, TSR, Hotcourses: costs, conversion rates, and how to reduce CPL.
Skolbot· 30 May 2026
Digital marketing15 min read
Brand Storytelling for Higher Education: 7 Narratives That Differentiate in 2026
7 brand narratives for Australian universities and private colleges: stand out when programs and ATAR scores look identical. Practical examples for enrolment marketing teams.
Skolbot· 17 May 2026
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· 2 May 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· 1 May 2026