Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· 2 May 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· 1 May 2026
Digital marketing14 min read
Best Marketing Automation Tools for Higher Education in 2026: A Comparison
Compare the six leading marketing automation platforms for UK universities and private schools in 2026. Criteria, pricing, GDPR compliance, and which tool fits your institution.
Skolbot· 30 April 2026
Digital marketing8 min read
Marketing Attribution for Higher Education: Which Model to Choose?
Last-click vs multi-touch vs data-driven: which marketing attribution model suits your university or private school? Practical guide with 2026 benchmarks.
Skolbot· 21 April 2026
Digital marketing14 min read
5 Email Sequences That Work After a Prospectus Request
5 email sequences that convert a prospectus download into an application — with timings, subject lines, and UK higher education benchmarks.
Skolbot· 20 April 2026
Digital marketing12 min read
TikTok and YouTube Shorts for student recruitment: strategy and benchmarks
How UK universities and independent colleges can use TikTok and YouTube Shorts to attract prospective students — with content strategy, UCAS cycle mapping, and benchmark data.
Skolbot· 20 April 2026
Digital marketing13 min read
Google Ads for Higher Education: Keyword Strategy and Benchmarks 2026
Average CPC £4.90, CTR 5.7%, CPL £75–100: Google Ads benchmarks for UK independent colleges and private HE. A practical keyword strategy that reduces cost per enrolment.
Skolbot· 18 April 2026
Digital marketing9 min read
Retargeting for Schools Without Third-Party Cookies
A UK school's practical guide to cookieless retargeting: first-party data, CRM match, contextual targeting, and on-site personalisation under UK GDPR and PECR.
Skolbot· 11 April 2026
Digital marketing12 min read
School Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analysed.
Skolbot· 26 March 2026
Digital marketing10 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks for Australian institutions.
Skolbot· 23 March 2026
Digital marketing10 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrolment (CPE) formula broken down by channel, Australian benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· 27 February 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment in Australia: a complete playbook
How to use LinkedIn and Instagram to recruit students in Australia: targeting, content formats, ad spend, and multi-touch attribution for higher education.
Skolbot· 24 February 2026