Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
AI Chatbot10 min read
Best AI Chatbot for Universities 2026: Top 5 Compared (AU)
Top 5 AI chatbots for Australian universities compared: pricing, ROI, student-service fit, setup time. Benchmarks from real campus deployments in 2026.
Skolbot· 17 March 2026
AI Chatbot8 min read
How an AI Chatbot Automatically Registers Prospects for Open Days
18.4% open day registration rate via chatbot vs 6.2% via form. Intent detection, frictionless data collection and automated reminders explained.
Skolbot· 15 March 2026
Prospect experience11 min read
The questions your prospects ask but never get answered
Analysis of 200,000 conversations: the 10 critical questions institutions leave unanswered — and the enrolments they lose because of it.
Skolbot· 13 March 2026
Compliance11 min read
Protecting prospect student data: an operational Privacy Act guide for admissions teams
How to collect, store and use prospect data in compliance with the Australian Privacy Act and APPs. Operational checklist for admissions and marketing teams in higher education.
Skolbot· 12 March 2026
AI visibility9 min read
Structured Data for Universities: Boost Your AI Visibility with Schema.org
How Schema.org markup (Course, EducationalOrganization, FAQ) improves your Australian university's visibility in ChatGPT, Perplexity and Google AI Overviews.
Skolbot· 10 March 2026
Compliance10 min read
AI Regulation and Australian Higher Education: What Your Institution Needs to Know
Practical guide to AI regulation for Australian universities. The Voluntary AI Safety Standard, the proposed AI Act, Privacy Act obligations and what to demand from AI vendors.
Skolbot· 7 March 2026
AI visibility9 min read
How AI Engines Recommend a University: The 8 Criteria That Matter in Australia
What ChatGPT, Perplexity and Gemini look for when recommending an Australian university. Authority signals, citations, structured data, reviews and content freshness.
Skolbot· 5 March 2026
AI visibility9 min read
Is Your University Visible on ChatGPT? A 5-Step Diagnostic
Test your Australian institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.
Skolbot· 3 March 2026
Digital marketing10 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrolment (CPE) formula broken down by channel, Australian benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· 27 February 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment in Australia: a complete playbook
How to use LinkedIn and Instagram to recruit students in Australia: targeting, content formats, ad spend, and multi-touch attribution for higher education.
Skolbot· 24 February 2026
Digital marketing10 min read
Email Nurturing for Student Prospects in Australia: Sequences That Convert
6 automated email sequences to guide a prospect from first contact to enrolment. Open rates, timing, and content strategies for Australian higher education.
Skolbot· 20 February 2026
Prospect experience9 min read
Recruiting international students: the multilingual guide
58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how to recruit without losing candidates.
Skolbot· 17 February 2026