AI visibility

Optimise your school's visibility in AI-generated answers (ChatGPT, Perplexity).

Recruitment AI Chatbot Prospect experience AI visibility Digital marketing Compliance

BOFU checklist for UK programme pages to be recommended by ChatGPT for best school for career queries

Get Recommended by ChatGPT: Programme Page BOFU Checklist

12-point BOFU checklist for UK programme pages that get recommended by ChatGPT when applicants search 'best school for [career]'. Actionable and measurable.

Skolbot·Jun 12, 2026·11 min read

ChatGPT and Perplexity visibility KPI dashboard for school communications directors

School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual

How to track your school's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for communications and marketing directors.

Skolbot·Jun 5, 2026·13 min read

School accreditation AI citation ChatGPT Perplexity — making UK HEI credentials machine-readable for AI engines

School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials

Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.

Skolbot·Jun 4, 2026·10 min read

Isometric illustration of a Gen Z student using ChatGPT to search for a UK university — AI-powered higher education search

Gen Z in 2026: Over Half Start Their University Search on AI Tools

More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.

Skolbot·May 15, 2026·12 min read

15 LLM signals for university AI recommendation — isometric GEO diagram

15 Signals LLMs Evaluate to Recommend Your Institution

What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.

Skolbot·May 14, 2026·14 min read

90-day action plan for UK schools to get cited by ChatGPT and Perplexity AI engines

90-Day Plan to Get Cited by ChatGPT and Perplexity

A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.

Skolbot·May 13, 2026·13 min read

AI visibility audit tools comparison for UK higher education institutions: isometric GEO dashboard

AI Visibility Audit Tools for Higher Education: 2026 Comparison

Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.

Skolbot·May 12, 2026·13 min read

Audit of a university's visibility on Perplexity with scoring grid

Perplexity school visibility: audit and optimisation guide

Is your university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist to appear in AI-generated answers.

Skolbot·Apr 7, 2026·9 min read

GEO monitoring dashboard tracking university visibility across AI search engines

GEO Monitoring: Track Your School's Visibility in AI Answers

How to set up GEO monitoring to measure your university's presence in ChatGPT, Perplexity and Gemini. Metrics, tools and a practical monitoring cadence.

Skolbot·Mar 31, 2026·9 min read

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews reshape how prospective students find universities. Data on organic traffic impact and practical optimisation steps for higher education.

Skolbot·Mar 24, 2026·8 min read

SEO vs GEO comparison for UK universities: AI visibility versus traditional search rankings in 2026

SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.

Skolbot·Mar 24, 2026·9 min read

Schema.org EducationalOrganization for Schools: JSON-LD Guide

Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.

Skolbot·Mar 19, 2026·13 min read

Optimising university content to be cited by ChatGPT and AI search engines

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.

Skolbot·Mar 18, 2026·8 min read

Schema.org structured data for university visibility in AI search engines

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot·Mar 10, 2026·9 min read

Criteria AI engines use to recommend higher education institutions

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot·Mar 5, 2026·9 min read

Diagnostic of a university's visibility on ChatGPT and AI engines

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot·Mar 3, 2026·9 min read

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot·Jan 16, 2026·11 min read