AI visibility

Optimise your school's visibility in AI-generated answers (ChatGPT, Perplexity).

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Audit of a university's visibility on Perplexity with scoring grid

Perplexity school visibility: audit and optimisation guide

Is your university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist to appear in AI-generated answers.

Skolbot·Apr 7, 2026·9 min read

GEO monitoring dashboard tracking university visibility across AI search engines

GEO Monitoring: Track Your School's Visibility in AI Answers

How to set up GEO monitoring to measure your university's presence in ChatGPT, Perplexity and Gemini. Metrics, tools and a practical monitoring cadence.

Skolbot·Mar 31, 2026·9 min read

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews reshape how prospective students find universities. Data on organic traffic impact and practical optimisation steps for higher education.

Skolbot·Mar 24, 2026·8 min read

SEO vs GEO comparison for UK universities: AI visibility versus traditional search rankings in 2026

SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.

Skolbot·Mar 24, 2026·9 min read

Schema.org EducationalOrganization for Schools: JSON-LD Guide

Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.

Skolbot·Mar 19, 2026·13 min read

Optimising university content to be cited by ChatGPT and AI search engines

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.

Skolbot·Mar 18, 2026·8 min read

Schema.org structured data for university visibility in AI search engines

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot·Mar 10, 2026·9 min read

Criteria AI engines use to recommend higher education institutions

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot·Mar 5, 2026·9 min read

Diagnostic of a university's visibility on ChatGPT and AI engines

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot·Mar 3, 2026·9 min read

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot·Jan 16, 2026·11 min read