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Insights, strategies, and analysis on student recruitment and AI in higher education.

Optimising university content to be cited by ChatGPT and AI search engines

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.

Skolbot· March 18, 2026

Schema.org structured data for university visibility in AI search engines

AI visibility9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot· March 10, 2026

Criteria AI engines use to recommend higher education institutions

AI visibility9 min read

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· March 5, 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot· March 3, 2026

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility11 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· January 16, 2026