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Insights, strategies, and analysis on student recruitment and AI in higher education.

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews reshape how prospective students find universities. Data on organic traffic impact and practical optimisation steps for higher education.

Skolbot· March 24, 2026

SEO vs GEO comparison for UK universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.

Skolbot· March 24, 2026

AI visibility13 min read

Schema.org EducationalOrganization for Schools: JSON-LD Guide

Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.

Skolbot· March 19, 2026

Optimising university content to be cited by ChatGPT and AI search engines

AI visibility8 min read

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.

Skolbot· March 18, 2026

Schema.org structured data for university visibility in AI search engines

AI visibility9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot· March 10, 2026

Criteria AI engines use to recommend higher education institutions

AI visibility9 min read

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· March 5, 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot· March 3, 2026

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility11 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· January 16, 2026