What we can verify, and what we cannot, for Australia
We could not open a current, national Australian survey on how prospective students or admissions offices use AI that we were willing to cite. Studies exist, but those we found were university-led samples, conference papers or secondary write-ups. Rather than quote them loosely, this article uses four international sources we did verify, labels them as foreign, and explains how Australia's admissions system changes their reading. None of the numbers comes from Skolbot.
A note on method: no paid keyword-volume tool was available for this piece. The topic was scoped from public search results and primary sources.
| Figure | Source | Scope and date |
|---|---|---|
| 95% of students use AI in some form; 94% use generative AI for assessed work | HEPI and Kortext | 1,054 UK undergraduates, December 2025 |
| 43% start with a university website; 13% with a chatbot | UCAS, via Wonkhe | 4,485 UK respondents, November 2025 |
| 46% of high school students use AI to search for colleges (26% in spring 2025) | EAB | 5,000+ US students, October-November 2025 |
| 68% of selective US colleges have no policy on AI in admissions essays | Kaplan (press release, 3 November 2025) | About 220 colleges, July-August 2025 |
Students: the strongest signal is from the UK, and it points one way
The HEPI 2026 survey, run by Savanta in December 2025, found 95% of UK full-time undergraduates using AI in some form and 94% using generative AI for assessed work. Only 36% felt encouraged by their institution, and 38% said it provided tools.
These are enrolled UK students, not Australian Year 12 students. The reason to read them anyway is the direction: use is close to universal among people who study at that level, and the school leavers who reach you are likely to resemble them. Do not apply 95% to Australia as if it were a local measurement.
The search stage: UK and US signals, with an Australian caveat
EAB surveyed 5,000+ US high school students in autumn 2025: 46% use AI in the college search, up from 26% in spring 2025, and 18% dropped a college because of AI-surfaced information.
The UCAS research reported on Wonkhe surveyed 4,485 people in November 2025. Forty-three per cent begin with a university website, 13% with a chatbot. Forty-eight per cent would drop a university after a poor open day; 8% after a negative AI review.
Australia differs from both. Applications run through state tertiary admissions centres: UAC for NSW and the ACT, VTAC in Victoria, QTAC in Queensland, SATAC in South Australia and the Northern Territory, and TISC in Western Australia. School leavers are ranked by ATAR, and many universities add alternative pathways and early offers. The questions an applicant asks an assistant, such as "what ATAR do I need" or "can I get in without one", are specific to this system, so your own pages need to answer them clearly.
Institutions: no Australian data to quote
The only institution-side figure we could verify is about applicant rules. Kaplan (press release, 3 November 2025) surveyed US admissions officers in July-August 2025: 2% allow generative AI to write the application essay, 30% ban it, 68% have no policy.
The essay is rarely the centre of Australian undergraduate admission, which turns mainly on ATAR or equivalent. So this statistic transfers weakly. For postgraduate and international entry, where statements and documents matter more, institutions still need their own position. We found no verified data on AI use inside Australian admissions offices and do not quote any.
The regulatory frame in Australia
The Privacy Act 1988 and the Australian Privacy Principles govern personal information handled by most universities and private providers, with the Office of the Australian Information Commissioner (OAIC) as regulator. Check current OAIC guidance on AI products and on automated decision-making, because the Act has been amended recently. The Australian Consumer Law and the ESOS framework for international students also shape what you may say in marketing and by chat.
TEQSA regulates quality and registration of higher-education providers. It is not an AI regulator, but an assistant giving wrong information about a course, fees or visa conditions is a risk to meeting your obligations. The Group of Eight universities and non-university providers sit under the same regulator, so the claims you make by chat need to match your course information.
The EU AI Act lists systems that determine admission to educational institutions as high-risk (Annex III), with application from 2 December 2027 per the European Commission. It does not bind Australian institutions as such, but it can reach one recruiting in the EU, and it shows the direction of travel.
What the figures do not show
They do not show that a chatbot lifts enrolments: none measures conversion. They are not comparable with each other, because UK students, US high schoolers and US admissions officers answered different questions at different times. And they say nothing about TAFE, private providers or international-student recruitment.
For published conversion references, see our article on school website conversion rate benchmarks.
How to vet an AI statistic before you quote it
Ask four questions. Who ran the survey and who funded it? How large was the sample and who does it represent? When was the fieldwork? What exactly was asked? Many figures about Australian students circulate without a link to a primary report; if you cannot open the report, do not publish the number. All figures in the table above can be opened at the links given. Always cite the publisher, the year and the sample alongside the number, and say which population it does not cover.
Why international and postgraduate pathways deserve their own view
Much Australian recruitment sits outside the ATAR pathway: international students applying directly, postgraduate coursework applicants, and VET-to-degree pathways from TAFE. These groups often start their research on a search engine or an assistant long before they speak to anyone, and they ask questions about visas, fees in AUD, credit for prior study and English-language requirements. None of the studies above covers them, which is a reason to measure your own enquiries by segment rather than lean on a borrowed average.
What an admissions team can do with this
- Make course pages answer the ATAR questions: guaranteed entry, adjustment factors, alternative entry, semester intakes, HECS-HELP or fee details.
- Publish a position on AI in applications and personal statements.
- Keep people in offer decisions. Use AI for answering questions and booking campus visits.
- Track your own enquiry data: top questions, response time, open day registrations.
Further reading: AI agents for student recruitment, the definition of an AI admissions agent and the AI chatbot student recruitment guide.



