Website agent
Your website answers. And qualifies.
It is an AI chatbot, only better. The website agent answers applicants on your school’s website, at any hour, from your knowledge base. It qualifies their plans and sends a call brief to your CRM.
CaptureThe applicant comes to you.
- 01
Answers drawn from your content
The agent relies on the documents you provide: brochures, program pages, admission rules. It is configured not to invent: when information is missing, it offers contact with your team.
- 02
Qualification your team can use
During the conversation, the agent collects what your team needs to take over.
- 03
A brief ready in the CRM
At the end of the conversation, the CRM receives a summary, the questions already answered and the next step, such as a requested callback or a meeting.
Nothing made up.
Every answer is sourced from the school's knowledge base. When the answer is missing, the agent says so and hands over.
Illustrative example
One conversation. One brief in your CRM.
The advisor gets the brief and the whole conversation, and calls back already knowing everything.
Hot lead · Marketing bachelor · Boston · Fall 2027To admissions@your-school.edu · Thursday 22:16
James Walker
Thursday 22:14 · websitejames.walker@example.com
- Program
- Marketing bachelor, co-op
- Campus
- Boston
- Intake
- Fall 2027
Call brief
- Situation
- Wants the marketing bachelor with a co-op, in Boston, for fall 2027.
- Already answered
- Co-op available after the second year.
- Next step
- Call back by the admissions team.
Illustrative example
At 10:14 pm, nobody answers. The agent does.
67%
of applicant messages arrive outside office hours.
Across 50,000+ messages sent to the website chat of European private schools in 2026.
Read the studyFrequently asked questions
Is the website agent a chatbot?
Yes. It is an AI chatbot on the website of your school, university or training provider, and more complete. It answers from your knowledge base, qualifies the applicant’s plans and sends a call brief to your CRM.
Does the agent replace the contact form?
No, it complements it. The prospective student gets an immediate answer, and your team receives more context than a form provides.
Does the student know they are talking to an AI?
Yes. The agent presents itself as an AI assistant, in line with the transparency obligation of the AI Act.
What happens in the evening and on weekends?
The agent answers at any hour. Enquiries arrive in the CRM, and your team picks them up when it is back.
What does the school need to provide?
Your brochures, program pages, admission rules, access to your CRM and the list of cases to pass to your team. Our team sets up the agent, tests it with you, then puts it live.
Let’s look at your admissions journey.
30 minutes on your programs, your channels and your CRM.
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