Blog
Insights, strategies, and analysis on student recruitment and AI in higher education.
AI visibility14 min read
15 Signals LLMs Evaluate to Recommend Your Institution
What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.
Skolbot· May 14, 2026
AI visibility13 min read
90-Day Plan to Get Cited by ChatGPT and Perplexity
A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.
Skolbot· May 13, 2026
AI visibility13 min read
AI Visibility Audit Tools for Higher Education: 2026 Comparison
Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.
Skolbot· May 12, 2026
AI Chatbot12 min read
Conversational AI for Schools: 5 Use Cases Beyond Admissions
AI chatbots do more than handle admissions enquiries. Discover 5 operational use cases for private schools: student services, funding, alumni, careers.
Skolbot· May 11, 2026
AI Chatbot13 min read
AI Chatbot in Business Schools vs Engineering Schools: Use Cases
Business school or engineering school — the chatbot doesn't work the same way. A practical comparison of AI chatbot use cases for each institution type in UK higher education.
Skolbot· May 9, 2026
AI Chatbot10 min read
Chatbot Business Case for Schools: A 5-Slide Framework
Win over your SLT with a structured 5-slide chatbot business case — sector ROI benchmarks, real data, and a slide-by-slide breakdown for UK higher education.
Skolbot· May 8, 2026
Prospect experience14 min read
Hybrid Open Days: How to Maximise Your Digital Follow-Up
Running a hybrid open day is just the start. Discover how UK universities and colleges convert event attendees into enrolled students with a smart post-event digital strategy.
Skolbot· May 7, 2026
Prospect experience11 min read
NPS for Student Prospects: 5 Tools and Methodology for Higher Education
How to measure NPS at every admissions funnel stage. Comparison of 5 tools, adapted methodology and benchmarks for UK universities and private higher education.
Skolbot· May 6, 2026
Prospect experience13 min read
Live Chat for Higher Education: Comparing 5 Tools (2026)
Side-by-side comparison of 5 live chat tools for UK universities and colleges. UK GDPR compliance, clearing readiness, pricing and ROI benchmarks for admissions teams.
Skolbot· May 4, 2026
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· May 2, 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· May 1, 2026
Digital marketing14 min read
Best Marketing Automation Tools for Higher Education in 2026: A Comparison
Compare the six leading marketing automation platforms for UK universities and private schools in 2026. Criteria, pricing, GDPR compliance, and which tool fits your institution.
Skolbot· April 30, 2026