Blog
Insights, strategies, and analysis on student recruitment and AI in higher education.
AI visibility13 min read
Schema.org EducationalOrganization for Schools: JSON-LD Guide
Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.
Skolbot· March 19, 2026
AI visibility8 min read
Content Cited by ChatGPT: How to Make Your University Unmissable
Practical techniques to get ChatGPT, Perplexity and AI engines to cite your university. Schema.org, FAQ markup, data tables and measurement.
Skolbot· March 18, 2026
AI Chatbot9 min read
How to Integrate an AI Chatbot Into Your School Website
One script tag, 48-hour deployment, compatible with every CMS. A technical guide to adding an AI chatbot to your institution's website without a heavy IT project.
Skolbot· March 18, 2026
AI Chatbot10 min read
Best AI Chatbot for Higher Education: 2026 Comparison
Side-by-side comparison of 5 AI chatbots for universities. Criteria, pricing, ROI data and field benchmarks to pick the right solution.
Skolbot· March 17, 2026
AI Chatbot8 min read
How an AI Chatbot Automatically Registers Prospects for Open Days
18.4% open day registration rate via chatbot vs 6.2% via form. Intent detection, frictionless data collection and automated reminders explained.
Skolbot· March 15, 2026
Prospect experience10 min read
The questions your prospects ask but never get answered
Analysis of 200,000 conversations: the 10 critical questions institutions leave unanswered — and the enrolments they lose because of it.
Skolbot· March 13, 2026
Compliance10 min read
Protecting prospect student data: an operational GDPR guide for admissions teams
How to collect, store and use prospect data in GDPR compliance. Operational checklist for admissions and marketing teams in higher education.
Skolbot· March 12, 2026
AI visibility9 min read
Structured Data for Universities: Boost Your AI Visibility with Schema.org
How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.
Skolbot· March 10, 2026
Compliance8 min read
The EU AI Act and Higher Education: What Your Institution Needs to Know
Practical guide to the EU AI Act for higher education institutions. Risk classification, obligations, compliance timeline and what to demand from AI vendors.
Skolbot· March 7, 2026
AI visibility9 min read
How AI Engines Recommend a University: The 8 Criteria That Matter
What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.
Skolbot· March 5, 2026
AI visibility9 min read
Is Your University Visible on ChatGPT? A 5-Step Diagnostic
Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.
Skolbot· March 3, 2026
Digital marketing9 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrolment (CPE) formula broken down by channel, UK benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· February 27, 2026