AI visibility

Optimise your school's visibility in AI-generated answers (ChatGPT, Perplexity).

Recruitment AI Chatbot Prospect experience AI visibility Digital marketing Compliance

BOFU checklist for Australian university course pages to get recommended by ChatGPT for best uni career queries

Get Recommended by ChatGPT on Course Pages: BOFU Checklist

How Australian universities get recommended by ChatGPT for 'best uni for [career]' queries. A BOFU checklist for course pages: Schema.org, outcomes data, FAQs and TEQSA signals.

Skolbot·12 June 2026·13 min read

ChatGPT and Perplexity AI visibility KPI dashboard for Australian university communications directors

University AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for Australian Universities

How to track your university's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for Australian higher education communications and marketing directors.

Skolbot·5 June 2026·11 min read

School accreditation AI citation ChatGPT Perplexity — making UK HEI credentials machine-readable for AI engines

School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials

Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.

Skolbot·4 June 2026·10 min read

Isometric illustration of a Gen Z student using ChatGPT to search for a UK university — AI-powered higher education search

Gen Z in 2026: Over Half Start Their University Search on AI Tools

More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.

Skolbot·15 May 2026·12 min read

15 LLM signals for university AI recommendation — isometric GEO diagram

15 Signals LLMs Evaluate to Recommend Your Institution

What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.

Skolbot·14 May 2026·14 min read

90-day action plan for UK schools to get cited by ChatGPT and Perplexity AI engines

90-Day Plan to Get Cited by ChatGPT and Perplexity

A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.

Skolbot·13 May 2026·13 min read

AI visibility audit tools comparison for UK higher education institutions: isometric GEO dashboard

AI Visibility Audit Tools for Higher Education: 2026 Comparison

Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.

Skolbot·12 May 2026·13 min read

Audit of a university's visibility on Perplexity with scoring grid

Perplexity school visibility: audit and optimisation guide

Is your Australian university cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with TEQSA, QILT, UAC/QTAC and ATAR context.

Skolbot·7 Apr 2026·9 min read

GEO monitoring dashboard tracking university visibility across AI search engines

GEO Monitoring: Track Your School's Visibility in AI Answers

Set up GEO monitoring for your Australian institution across ChatGPT, Perplexity and Gemini, with dashboards aligned to TEQSA, QILT, ATAR and admissions centres.

Skolbot·31 Mar 2026·9 min read

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping university search in Australia. Organic traffic impact, TEQSA, ATAR and practical optimisation steps for Australian higher education.

Skolbot·24 Mar 2026·8 min read

SEO vs GEO comparison for Australian universities: AI visibility versus traditional search rankings in 2026

SEO vs GEO for Australian Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How Australian higher education institutions must adapt their search strategy for 2026.

Skolbot·24 Mar 2026·9 min read

Schema.org EducationalOrganization: The Technical Guide for Schools

Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.

Skolbot·19 Mar 2026·13 min read

Optimising university content to be cited by ChatGPT and AI search engines

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your Australian university. Schema.org, FAQ markup, TEQSA signals, QILT data and measurement.

Skolbot·18 Mar 2026·8 min read

Schema.org structured data for university visibility in AI search engines

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your Australian university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot·10 Mar 2026·9 min read

Criteria AI engines use to recommend higher education institutions in Australia

How AI Engines Recommend a University: The 8 Criteria That Matter in Australia

What ChatGPT, Perplexity and Gemini look for when recommending an Australian university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot·5 Mar 2026·9 min read

Diagnostic of a university's visibility on ChatGPT and AI engines

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your Australian institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot·3 Mar 2026·9 min read

GEO guide for Australian universities: how to appear in AI engine answers like ChatGPT and Perplexity

GEO for universities: how to appear in AI answers in Australia

Only 21% of ChatGPT answers mention an Australian university. Schema.org, structured content, verifiable data: the GEO guide for higher education in Australia.

Skolbot·16 Jan 2026·12 min read