Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
AI visibility15 min read
How to Get Recommended by ChatGPT for 'Best School for [Career]'
BOFU checklist for Canadian program pages: Schema.org, employment data, accreditations, and FAQ markup that make ChatGPT recommend your institution.
Skolbot· June 12, 2026
AI visibility9 min read
School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual for Canadian Universities
How to track your university's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for Canadian higher education communications directors.
Skolbot· June 5, 2026
AI visibility10 min read
School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials
Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.
Skolbot· June 4, 2026
AI visibility12 min read
Gen Z in 2026: Over Half Start Their University Search on AI Tools
More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.
Skolbot· May 15, 2026
AI visibility14 min read
15 Signals LLMs Evaluate to Recommend Your Institution
What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.
Skolbot· May 14, 2026
AI visibility13 min read
90-Day Plan to Get Cited by ChatGPT and Perplexity
A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.
Skolbot· May 13, 2026
AI visibility13 min read
AI Visibility Audit Tools for Higher Education: 2026 Comparison
Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.
Skolbot· May 12, 2026
AI visibility9 min read
Perplexity school visibility: audit and optimisation guide
Is your Canadian university or college cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with OUAC, PIPEDA and Maclean's context.
Skolbot· April 7, 2026
AI visibility9 min read
GEO Monitoring: Track Your School's Visibility in AI Answers
How to set up GEO monitoring to measure your Canadian institution's presence in ChatGPT, Perplexity and Gemini, with benchmarks aligned to PIPEDA, OUAC and Maclean's.
Skolbot· March 31, 2026
AI visibility8 min read
Google AI Overviews in Higher Education: Threat or Opportunity
Google AI Overviews are reshaping university search in Canada. Organic traffic impact, PIPEDA, OUAC and practical optimisation steps for Canadian higher education.
Skolbot· March 24, 2026
AI visibility9 min read
SEO vs GEO for Canadian Universities: Why Your Search Strategy Must Evolve
SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How Canadian post-secondary institutions must adapt their search strategy for 2026.
Skolbot· March 24, 2026
AI visibility13 min read
Schema.org EducationalOrganization: The Technical Guide for Schools
Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.
Skolbot· March 19, 2026