Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing15 min read
Student CAC by Acquisition Channel: Calculating the True Cost per Enrolment in 2026
How Canadian post-secondary institutions calculate a fully loaded Customer Acquisition Cost by channel — Google Ads, OUAC, Meta, open houses, chatbots — with CAD benchmarks, a channel comparison table, and five optimization levers.
Skolbot· June 6, 2026
Digital marketing13 min read
Student Ambassador Programs: Pay, UGC and PIPEDA Compliance in Canada
How Canadian universities structure student ambassador programs: compensation models, UGC rights, PIPEDA and Loi 25 compliance, CASL obligations, and Ad Standards disclosure.
Skolbot· June 2, 2026
Digital marketing7 min read
School Orientation Webinar: Generating Qualified Leads in One Session
How to run an orientation webinar that qualifies prospective students in real time. Three-phase method with KPIs and automation insights for Canadian colleges and universities.
Skolbot· June 1, 2026
Digital marketing11 min read
Student Lead Portals for Higher Education 2026
Which lead-buying portals deliver the best ROI for UK university recruitment in 2026? UCAS Media, TSR, Hotcourses: costs, conversion rates, and how to reduce CPL.
Skolbot· May 30, 2026
Digital marketing15 min read
Brand Storytelling for Canadian Universities: 7 Narratives That Differentiate
7 brand narratives for Canadian private universities and colleges: stand out when programs and Maclean's rankings look identical. Practical examples for enrollment teams.
Skolbot· May 17, 2026
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· May 2, 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· May 1, 2026
Digital marketing14 min read
Best Marketing Automation Tools for Higher Education in 2026: A Comparison
Compare the six leading marketing automation platforms for UK universities and private schools in 2026. Criteria, pricing, GDPR compliance, and which tool fits your institution.
Skolbot· April 30, 2026
Digital marketing8 min read
Marketing Attribution for Higher Education: Which Model to Choose?
Last-click vs multi-touch vs data-driven: which marketing attribution model suits your university or private school? Practical guide with 2026 benchmarks.
Skolbot· April 21, 2026
Digital marketing14 min read
5 Email Sequences That Work After a Prospectus Request
5 email sequences that convert a prospectus download into an application — with timings, subject lines, and UK higher education benchmarks.
Skolbot· April 20, 2026
Digital marketing12 min read
TikTok and YouTube Shorts for student recruitment: strategy and benchmarks
How UK universities and independent colleges can use TikTok and YouTube Shorts to attract prospective students — with content strategy, UCAS cycle mapping, and benchmark data.
Skolbot· April 20, 2026
Digital marketing13 min read
Google Ads for Higher Education: Keyword Strategy and Benchmarks 2026
Average CPC £4.90, CTR 5.7%, CPL £75–100: Google Ads benchmarks for UK independent colleges and private HE. A practical keyword strategy that reduces cost per enrolment.
Skolbot· April 18, 2026