Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping university search in Canada. Organic traffic impact, PIPEDA, OUAC and practical optimisation steps for Canadian higher education.

Skolbot· March 24, 2026

SEO vs GEO comparison for Canadian universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for Canadian Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How Canadian post-secondary institutions must adapt their search strategy for 2026.

Skolbot· March 24, 2026

AI visibility13 min read

Schema.org EducationalOrganization: The Technical Guide for Schools

Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.

Skolbot· March 19, 2026

Optimising university content to be cited by ChatGPT and AI search engines

AI visibility8 min read

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your Canadian university. Schema.org, FAQ markup, PIPEDA-aware content, OUAC signals and measurement.

Skolbot· March 18, 2026

Schema.org structured data for university visibility in AI search engines

AI visibility9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your Canadian university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot· March 10, 2026

Criteria AI engines use to recommend higher education institutions

AI visibility9 min read

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a Canadian university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· March 5, 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your Canadian institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot· March 3, 2026

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility12 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a Canadian university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· January 16, 2026