Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing9 min read
Retargeting for Schools Without Third-Party Cookies
A UK school's practical guide to cookieless retargeting: first-party data, CRM match, contextual targeting, and on-site personalisation under UK GDPR and PECR.
Skolbot· April 11, 2026
Digital marketing12 min read
School Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analysed.
Skolbot· March 26, 2026
Digital marketing9 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks for Canadian institutions.
Skolbot· March 23, 2026
Digital marketing10 min read
Student acquisition ROI: how to calculate the true cost per enrolled student in Canada
Full cost-per-enrolment (CPE) formula broken down by channel, Canadian benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· February 27, 2026
Digital marketing10 min read
LinkedIn and Instagram for student recruitment in Canada: a complete playbook
How to use LinkedIn and Instagram to recruit students across Canada: targeting, content formats, ad spend, and multi-touch attribution for Canadian universities and colleges.
Skolbot· February 24, 2026
Digital marketing11 min read
Email Nurturing for Student Prospects: Sequences That Convert in Canada
6 automated email sequences to guide a prospect from first contact to enrolment. Open rates, timing, and content strategies for Canadian universities and colleges.
Skolbot· February 20, 2026
Digital marketing12 min read
Digital marketing for higher education in Canada: the 2026 guide
Complete digital marketing strategy for Canadian universities and colleges: SEO, social media, email nurturing, AI chatbots and analytics. With exclusive benchmark data.
Skolbot· January 20, 2026