Insights, strategies, and analysis on student recruitment and AI in higher education.

Every lost prospect costs your institution $2,000–$5,500 CAD. Full breakdown: acquisition cost, student lifetime value and opportunity cost.

47 hours to reply to a prospect email: every hour of delay slashes your enrolment chances. Data, root causes and fixes for Canadian higher education.

Conversion rate benchmarks from website visit to enrolment by institution type: business 2.3%, engineering 4.1%, IT 5.2%. How to measure and improve for Canadian post-secondary institutions.

Actionable strategies for recruiting more students in higher education: demographics, Gen Z behaviour, digital transformation and conversational AI.
Topics come from the questions candidates ask admissions teams and chatbots, not from an editorial calendar.
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