Skolbot vs Magma: ambassadors, admissions agents, or both?

Magma.app runs an ambassador community: matching between prospects and ambassadors, referrals, reviews, content and events. It serves universities as well as B2B companies. Skolbot answers applicants on the website, WhatsApp and Instagram, from the school's knowledge base, and passes their record to your CRM. The two tools cover different moments of recruitment and can be combined.

Comparison written by Skolbot from each vendor's public pages, checked between Sep 24, 2026 and Nov 9, 2026.

The essentials

Updated on

Who it is for
Skolbot Higher-education schools that recruit studentsMagma.app Schools that want to run an ambassador, referral and review programme
What Skolbot does
Four agents on three channels (website, WhatsApp, Instagram) answer applicants day and night, from the school's knowledge base.
The result
Every applicant who leaves contact details reaches your CRM with study level, programme, campus, a score and a call brief.
Conditions
Our team sets it up in two weeks, once your content and access are in place. Price on quote. Data hosted in the EU. Magma.app pricing: Essential: €249/month; Pro by quote.

A concrete case

Fictitious example. A candidate writes at 10 pm. They ask whether the bachelor's includes an internship, give their study level and want a call back.

On the Magma.app side, from its public pages

  1. 10 pm, the question comes in

    Skolbot

    The website agent answers at once, from your knowledge base.

    Magma.app

    Not stated

  2. They give their study level

    Skolbot

    The agent records study level, programme and campus, then grades the lead.

    Magma.app

    Documented

    Qualified leads captured through referrals by your ambassadors

  3. They ask for a call back

    Skolbot

    The lead reaches your CRM with a score and a call brief.

    Magma.app

    Conditional or unspecified

    CRM data sync in the Pro plan, not in Essential

  4. They go quiet

    Skolbot

    WhatsApp Activate can re-engage their cohort towards an open day or a meeting.

    Magma.app

    Not stated

The result in your CRM

What your team receives when a candidate leaves their details.

Skolbot · Record in the CRMFictitious example
Level
Two years of higher education
Programme
Marketing bachelor's
Lead
Hot

Call brief: call back about the internship.

Study level, programme, campus, score and call brief in the CRM

On the Magma.app side, from its public pages

CRM handoff or sync

Conditional or unspecified

CRM data sync in the Pro plan, not in Essential

Criterion by criterion

Each cell links to its source, with the date it was checked. “Not stated”: absent from the official pages reviewed, which does not prove the feature is missing.

Key

  • Documented: stated on the vendor's official pages
  • Conditional or unspecified: depends on the plan, or no detail given
  • Not stated: not found on the pages reviewed, which does not mean missing
Skolbot vs Magma: ambassadors, admissions agents, or both?
CriterionSkolbotMagma.app
Set up by the vendor's teamChecked on Documented. Our team builds the knowledge base, connects the CRM and configures the agentsConditional or unspecifiedPersonalised onboarding in the Pro plan, not in Essential
CRM handoff or syncChecked on Documented. HubSpot, Salesforce, OSCAR Campus, Slate, Zoho, Odoo; others by API or webhookConditional or unspecifiedCRM data sync in the Pro plan, not in Essential
WhatsApp channelChecked on Documented. Answers inbound messages (Capture) and re-engages CRM cohorts (Activate)Not stated
Lead qualificationChecked on Documented. Study level, programme, campus; hot, warm or cold leadDocumented. Qualified leads captured through referrals by your ambassadors
The other criteria5 criteria
Skolbot vs Magma: ambassadors, admissions agents, or both? · The other criteria
CriterionSkolbotMagma.app
Dedicated higher-education offerChecked on Documented. Built for student recruitment in higher educationConditional or unspecifiedFAQ: ideal for universities as well as B2B companies
Multilingual (6+ languages)Checked on Documented. Answers in the candidate's languageNot stated
EU data residencyChecked on Documented. Data hosted in the EU, DPA signed with each schoolNot stated
After-hours responsesChecked on Documented. Answers day and night, from the knowledge baseNot stated
Instagram channelChecked on Documented. Answers Instagram direct messages, day and nightNot stated

What changes for your school

  1. Two moments of the journey

    Magma connects a prospect with an ambassador and shares reviews and content: the applicant hears from your students. Skolbot answers questions on programmes, fees, dates and admissions, from the school's knowledge base, and hands over to your team when the answer is not there.

  2. Leads from different channels

    Magma captures leads through referrals by your ambassadors and through widgets, with requests sent by SMS and email. Skolbot captures applicants who write on the website, WhatsApp and Instagram, then follows up on WhatsApp a cohort from your CRM, defined by a status, toward one action.

  3. CRM and setup

    At Magma, CRM data sync and personalised onboarding sit in the Pro plan. At Skolbot, our team builds the knowledge base, connects your CRM, HubSpot, Salesforce, OSCAR Campus, Slate, Zoho, Odoo or another by API or webhook, and configures the agents. Your team provides access, settles contradictions and approves.

The verdict

Magma.app runs your ambassadors: matching with prospects, referrals, reviews and content, for universities as well as B2B companies. For a school that wants, alongside its ambassadors, to answer and follow up applicants on its website, WhatsApp and Instagram with its current CRM and the setup handled, Skolbot is the one to choose.

When to choose Skolbot

You recruit students and want the setup handled for you: our team builds the knowledge base from your sources, connects your CRM and configures the agents. Your team provides access, settles contradictions and approves before go-live. Four agents answer on three channels: the website, WhatsApp and Instagram. When an applicant leaves their details and gives consent, their record reaches your CRM with the information collected and a score based on your qualification rules.

When to choose Magma.app

You want to mobilise your ambassadors: matching with prospects, referrals, reviews, content and events.

Comparing Skolbot and Magma.app?

See Skolbot in action on your site

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Cost and the work left to the school

Skolbot

Price

On quote

Setup

Our team builds the knowledge base, connects the CRM and configures the agents, in two weeks.

Your team provides the sources and access, then tests and approves before go-live.

Magma.app

Price

Essential: €249/month; Pro by quote

Setup

Support depends on the plan, to confirm with the vendor.

Personalised onboarding in the Pro plan, not in Essential

Source ·

Before you decide

What Magma.app does well

  • AI matching between your prospects and your ambassadors, with relationship follow-up.
  • Collection and display of reviews and content created by your ambassadors, useful as social proof.
  • Referral programme to capture qualified leads, with requests sent by SMS and email.
  • Public pricing: Essential at €249 per month, Pro on quote.

Points for a school to verify

  • Adjacent tool: Magma does not present itself as an agent that answers admissions questions.
  • CRM data sync and personalised onboarding are reserved for the Pro plan.
  • The pages reviewed do not specify languages, data hosting or WhatsApp.

What your demo should prove

  1. 1Can the agent answer a real programme question without imposing a form?
  2. 2Which fields, triggers and updates does the integration support in your CRM?
  3. 3How are consent, opt-outs and human handover handled?
  4. 4Which channels, languages, fees and limits are included in your setup?

Frequently asked questions

Magma or Skolbot: which one should you choose?

Magma, if you want to mobilise your ambassadors: matching with prospects, referrals, reviews and content. Skolbot, if you want to answer applicants on the website, WhatsApp and Instagram, follow them up from your current CRM and hand the setup to our team. The two meet different needs and can be combined.

When should you combine Magma and Skolbot?

Combine them when you want both your ambassadors' social proof and fast answers for applicants. Magma connects the prospect with a student and collects reviews and content. Skolbot answers admissions questions on the website, WhatsApp and Instagram, from the knowledge base, and passes the applicant's record to your CRM. Check the lead handoff between the two tools and how consent is handled.

Who sets up Magma and Skolbot?

Magma's pricing page reserves personalised onboarding and CRM data sync for the Pro plan. At Skolbot, our team handles the setup: it builds the knowledge base from your sources, shows you the contradictions so you decide, connects your CRM and configures the agents. Your team provides the sources and access, then tests and approves. Skolbot goes live in two weeks once the content, CRM access and WhatsApp number are in place.

How much do Magma and Skolbot cost?

Magma lists Essential at €249 per month and Pro on quote. Skolbot is on quote, depending on the size of the school and the package, because the scope depends on the agents and the CRM to connect. Ask each for a written quote with the channels and volumes included.

Does Magma replace an agent that answers applicants?

Magma presents itself as an ambassador platform: matching, referrals, reviews, content and events. To answer admissions questions on the website, WhatsApp and Instagram, Skolbot relies on the school's knowledge base and hands over to your team when the answer is not there. A school can use Magma for its ambassadors and Skolbot for its applicants.

Method and sources

Comparison published by the Skolbot team, an interested party. Revised on Nov 9, 2026.

We read the official public pages of Magma.app. We did not test its product.

A feature that is “Not stated” is not a missing feature. Check the “Conditional” and “Not stated” cells in a demo.

See the 2 sources

One night, played twice.

Read the transcript

At 11:47 pm, Léa, seventeen, is looking for a school. An advert takes her to a website, but a fifteen-field form stops her. Six hours pass: she is not in any CRM. The same night starts again with Skolbot. At 1:12 am, she asks about work placements and gets an immediate answer. She leaves her first name and number. In the morning, her record and a summary of the conversation are waiting in the CRM. Today, Léa starts her course.