Instagram Answer
Every DM gets an answer.
Instagram Answer replies to the direct messages on your school’s Instagram account, day and night, from your knowledge base. It qualifies the applicant and sends a brief to your CRM.
CaptureThe applicant comes to you.
- 01
Fewer repetitive questions for the communications team
In many schools, the communications and marketing teams read the direct messages. The agent handles most of the recurring questions, so the team can focus on content and campaigns.
- 02
A DM becomes a qualified lead
The brief uses the same format as the other agents’, so the admissions team handles every lead the same way.
- 03
Your school’s tone, a human handover
We set the tone of replies with you, and the cases that always go to an adviser: personal circumstances, complaints, sensitive requests. The agent runs on your school’s professional Instagram account, which stays under your control.
Nothing made up.
Every answer is sourced from the school's knowledge base. When the answer is missing, the agent says so and hands over.
Illustrative example
One DM. One brief in your CRM.
Sensitive requests always go to an adviser, with the conversation attached.
Warm lead · Open day · DublinTo admissions@your-school.ie · Saturday 23:04
Isla Evans
Saturday 23:02 · direct message@isla.evans
- Request
- Open day
- Campus
- Dublin
- Visit
- With her parents
Call brief
- Situation
- Replied to the open-day story. Lives near the Dublin campus.
- Already answered
- Date, times, coming with parents.
- Next step
- Signed up for the open day on 21 November.
Illustrative example
At 11:02 pm, the team is asleep. The agent answers.
67%
of applicant messages arrive outside office hours.
Across 50,000+ messages sent to the website chat of European private schools in 2026.
Read the studyFrequently asked questions
How is it different from WhatsApp Capture?
Both reply to applicants who write to the school. Capture replies on your WhatsApp Business number, Instagram Answer in your Instagram account’s direct messages. The brief sent to the CRM is the same.
What does the admissions team receive?
A brief in the CRM: the student’s plans, the questions answered, the interest level and the next step.
Does the agent reply to comments and posts?
Instagram Answer handles direct messages. Your posts and your editorial line stay in your team’s hands.
Does the data leave the European Union?
Skolbot stores and processes conversations in the European Union. Instagram itself is operated by Meta, under the contract between the school and Meta.
What does the school need to provide?
Your brochures, programme pages, admission rules, access to your CRM and the list of cases to pass to your team, plus access to the school’s Instagram professional account. Our team sets up the agent, tests it with you, then puts it live.
Let’s look at your admissions journey.
30 minutes on your programmes, your channels and your CRM.
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