Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Prospect experience10 min read
Measure Prospect Satisfaction Across the Admissions Funnel
A 7-stage framework to measure prospect satisfaction across the admissions funnel — CSAT, NPS, CES and attributional surveys, with benchmarks per stage.
Skolbot· 20 April 2026
Prospect experience10 min read
Mobile-First Enrolment UX Checklist: 30 Points for Schools
A 30-point mobile-first UX checklist for school enrolment journeys. Skolbot scoring on 40 sites, performance targets, forms, trust and WCAG.
Skolbot· 17 April 2026
Prospect experience11 min read
Google Reviews, School Reputation and Student Recruitment
89% of prospective students check reviews before choosing a school. A practical reputation strategy for UK independent colleges and private higher education.
Skolbot· 16 April 2026
Prospect experience14 min read
School website: the 7 pages that convert prospects
The 7 pages your school website must get right to convert prospective students — from homepage to application, with UK benchmarks and conversion data.
Skolbot· 15 April 2026
Prospect experience13 min read
Yield Management for Schools: Cut No-Shows After Offer Acceptance
How UK schools reduce no-shows after offer acceptance with a 4-stage re-engagement plan — data from 4,200 registrations across 12 institutions.
Skolbot· 13 April 2026
Prospect experience14 min read
Parents vs Students: Two Journeys, Two Strategies for Schools
Parents and prospective students have radically different concerns during the selection process. Here's how to build a dual communication strategy that converts both audiences.
Skolbot· 11 April 2026
Prospect experience11 min read
The Ideal Prospect Journey: From First Visit to Enrolment
Map the ideal student prospect journey for your school: key stages, friction points, and proven levers to increase enrolment rates.
Skolbot· 10 April 2026
Prospect experience9 min read
WhatsApp Chatbot for Schools: The Gen Z Channel
WhatsApp chatbot for schools: why Gen Z prefers it, how UK universities deploy it under UK GDPR, and a 4-channel comparison for admissions.
Skolbot· 9 April 2026
Prospect experience10 min read
The questions your prospects ask but never get answered
Analysis of 200,000 conversations: the 10 critical questions institutions leave unanswered — and the enrolments they lose because of it.
Skolbot· 13 March 2026
Prospect experience7 min read
Recruiting international students: the multilingual guide
58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how to recruit without losing candidates.
Skolbot· 17 February 2026
Prospect experience10 min read
Open Days that convert: how to triple your event ROI with digital tools
How to triple open day conversion with digital tools — before (registration), during (engagement) and after (follow-up). Data from 40 institutions.
Skolbot· 13 February 2026
Prospect experience10 min read
The 15 questions every prospect asks before enrolling
Tuition fees, career outcomes, open days: the 15 most common questions from prospective students and how to answer them effectively.
Skolbot· 10 February 2026