Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing10 min read
Small Budget Marketing: 5 Levers for Schools With No Team
Five concrete, ROI-proven marketing tactics for UK independent schools and colleges with one person, or none, dedicated to marketing and a tight budget.
Skolbot· 1 August 2026
Digital marketing11 min read
Purchased Student Leads: Why One Script Fails Them All
Purchased student leads conversion strategy: why blended follow-up wastes budget, and how to tier, route and nurture leads by source for higher enrolment.
Skolbot· 27 July 2026
Digital marketing10 min read
Clean Student Lead Database Before Your Next Campaign
How to clean a student lead database in your CRM before an admissions campaign: spot duplicates, fake numbers, stale records, and stop dirty data at the source.
Skolbot· 24 July 2026
Digital marketing9 min read
Reactivate Dormant Student Leads: The Sequence That Works
How to reactivate a dormant student leads database with a targeted email and chatbot sequence, and what return rate to expect by disengagement segment.
Skolbot· 23 July 2026
Digital marketing10 min read
Student Recruitment Marketing Budget 2027: Allocation Guide
How UK admissions teams should split a 2027 budget across open days, digital marketing and AI chatbots, benchmarked by institution size and UCAS dates.
Skolbot· 8 July 2026
Digital marketing14 min read
Student CAC by Channel: True Cost per Enrolment in 2026
Most UK admissions directors track cost-per-enquiry and stop there. Here is the full CAC formula, hidden cost breakdown, and channel benchmarks for private HE.
Skolbot· 6 June 2026
Digital marketing12 min read
Student Ambassador Programmes: Pay, UGC and Data Compliance
How UK universities structure student ambassador programmes — hourly pay, UGC consent, ASA/CAP Code compliance and UK GDPR obligations for admissions teams in 2026.
Skolbot· 2 June 2026
Digital marketing8 min read
School Orientation Webinar: Generating Qualified Leads in One Session
How to structure an orientation webinar that qualifies prospects in real time. Three-phase method, KPIs and automation insights from 35 partner schools.
Skolbot· 1 June 2026
Digital marketing11 min read
Student Lead Portals for Higher Education 2026
Which lead-buying portals deliver the best ROI for UK university recruitment in 2026? UCAS Media, TSR, Hotcourses: costs, conversion rates, and how to reduce CPL.
Skolbot· 30 May 2026
Digital marketing13 min read
Brand Storytelling for Higher Education: 7 Narratives That Differentiate in 2026
7 brand narratives for private higher education institutions: stand out when programmes and league tables look identical. Practical examples and activation plan.
Skolbot· 17 May 2026
Digital marketing11 min read
SEA vs SEO for Higher Education: Budget Arbitrage 2026
SEA vs SEO for higher education: benchmarks, budget bands, and the right channel mix for UK universities and independent colleges in 2026.
Skolbot· 2 May 2026
Digital marketing11 min read
Student Acquisition Cost by Channel: 2026 Benchmarks
How much does it cost to recruit one enrolled student by digital channel? Google Ads, Meta, email, chatbot: exclusive benchmarks for private higher education institutions.
Skolbot· 1 May 2026