Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

Audit of a university's visibility on Perplexity with scoring grid

Perplexity school visibility: audit and optimisation guide

Is your Irish college cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with CAO, QQI, HEA and Irish college context.

Skolbot· 7 April 2026

GEO monitoring dashboard tracking university visibility across AI search engines

AI visibility9 min read

GEO Monitoring: Track Your School's Visibility in AI Answers

How to set up GEO monitoring to measure your Irish institution's presence in ChatGPT, Perplexity and Gemini, with dashboards aligned to CAO, QQI and HEA sources.

Skolbot· 31 March 2026

Impact of Google AI Overviews on higher education website visibility

AI visibility8 min read

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping college search in Ireland. Organic traffic impact, CAO, QQI and practical optimisation steps for Irish higher education.

Skolbot· 24 March 2026

SEO vs GEO comparison for UK universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.

Skolbot· 24 March 2026

AI visibility13 min read

Schema.org EducationalOrganization for Schools: JSON-LD Guide

Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.

Skolbot· 19 March 2026

AI visibility guide for Irish colleges: how to appear in ChatGPT and Perplexity answers

AI visibility11 min read

AI Visibility for Irish Colleges: How to Appear in AI Search 2026

Only 19% of AI answers mention a European college. Schema.org, structured content, and GEO strategies for Irish private higher education to appear in ChatGPT and Perplexity.

Skolbot· 19 March 2026

Optimising university content to be cited by ChatGPT and AI search engines

AI visibility8 min read

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your Irish college. Schema.org, FAQ markup, QQI signals, CAO references and measurement.

Skolbot· 18 March 2026

Schema.org structured data for university visibility in AI search engines

AI visibility9 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your university's visibility in ChatGPT, Perplexity and Google AI Overviews.

Skolbot· 10 March 2026

Criteria AI engines use to recommend higher education institutions

AI visibility9 min read

How AI Engines Recommend a University: The 8 Criteria That Matter

What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· 5 March 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your University Visible on ChatGPT? A 5-Step Diagnostic

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.

Skolbot· 3 March 2026

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility11 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· 16 January 2026