Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

BOFU checklist for UK programme pages to be recommended by ChatGPT for best school for career queries

Get Recommended by ChatGPT: Programme Page BOFU Checklist

12-point BOFU checklist for UK programme pages that get recommended by ChatGPT when applicants search 'best school for [career]'. Actionable and measurable.

Skolbot· 12 June 2026

ChatGPT and Perplexity visibility KPI dashboard for school communications directors

AI visibility13 min read

School AI Visibility in ChatGPT and Perplexity: KPIs and Monthly Ritual

How to track your school's AI visibility as a KPI: 3 actionable metrics and a 90-minute monthly ritual for communications and marketing directors.

Skolbot· 5 June 2026

School accreditation AI citation ChatGPT Perplexity — making UK HEI credentials machine-readable for AI engines

AI visibility10 min read

School Accreditation and AI Citation: Getting ChatGPT and Perplexity to Recognise Your Credentials

Is your QAA, OfS or TEF status cited when prospective students ask ChatGPT 'is this university accredited'? A practical guide to making UK HEI credentials machine-readable.

Skolbot· 4 June 2026

Isometric illustration of a Gen Z student using ChatGPT to search for a UK university — AI-powered higher education search

AI visibility12 min read

Gen Z in 2026: Over Half Start Their University Search on AI Tools

More than half of Gen Z applicants now open ChatGPT or Perplexity before UCAS. Here's what UK higher education institutions can do to appear in those AI-generated answers.

Skolbot· 15 May 2026

15 LLM signals for university AI recommendation — isometric GEO diagram

AI visibility14 min read

15 Signals LLMs Evaluate to Recommend Your Institution

What signals do ChatGPT, Perplexity and Gemini use to recommend universities and colleges? 15 ranked criteria with an action plan for UK higher education institutions.

Skolbot· 14 May 2026

90-day action plan for UK schools to get cited by ChatGPT and Perplexity AI engines

AI visibility13 min read

90-Day Plan to Get Cited by ChatGPT and Perplexity

A phased 90-day action plan for UK schools to get cited by ChatGPT and Perplexity — Schema.org, citable content, external mentions and measurement.

Skolbot· 13 May 2026

AI visibility audit tools comparison for UK higher education institutions: isometric GEO dashboard

AI visibility13 min read

AI Visibility Audit Tools for Higher Education: 2026 Comparison

Compare 7 tools to measure your university's presence in ChatGPT, Perplexity and Gemini. Pricing, features and recommendations by institution type.

Skolbot· 12 May 2026

Audit of a university's visibility on Perplexity with scoring grid

AI visibility9 min read

Perplexity school visibility: audit and optimisation guide

Is your Irish college cited by Perplexity? 10-query audit, scoring grid and optimisation checklist with CAO, QQI, HEA and Irish college context.

Skolbot· 7 April 2026

GEO monitoring dashboard tracking university visibility across AI search engines

AI visibility9 min read

GEO Monitoring: Track Your School's Visibility in AI Answers

How to set up GEO monitoring to measure your Irish institution's presence in ChatGPT, Perplexity and Gemini, with dashboards aligned to CAO, QQI and HEA sources.

Skolbot· 31 March 2026

Impact of Google AI Overviews on higher education website visibility

AI visibility8 min read

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping college search in Ireland. Organic traffic impact, CAO, QQI and practical optimisation steps for Irish higher education.

Skolbot· 24 March 2026

SEO vs GEO comparison for UK universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for UK Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How UK higher education institutions must adapt their search strategy for 2026.

Skolbot· 24 March 2026

AI visibility13 min read

Schema.org EducationalOrganization for Schools: JSON-LD Guide

Complete Schema.org EducationalOrganization JSON-LD for schools: required properties, code examples and +12 pts of AI visibility measured in the field.

Skolbot· 19 March 2026