Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing9 min read
Retargeting for Schools Without Third-Party Cookies
A UK school's practical guide to cookieless retargeting: first-party data, CRM match, contextual targeting, and on-site personalisation under UK GDPR and PECR.
Skolbot· 11 April 2026
Digital marketing12 min read
School Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analysed.
Skolbot· 26 March 2026
Digital marketing9 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks.
Skolbot· 23 March 2026
Digital marketing9 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrolment (CPE) formula broken down by channel, UK benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· 27 February 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment: a complete playbook
How to use LinkedIn and Instagram to recruit students in the UK and beyond: targeting, content formats, ad spend, and multi-touch attribution.
Skolbot· 24 February 2026
Digital marketing10 min read
Email Nurturing for Student Prospects: Sequences That Convert
6 automated email sequences to guide a prospect from first contact to enrolment. Open rates, timing, and content strategies for UK and international higher education.
Skolbot· 20 February 2026
Digital marketing12 min read
Digital marketing for higher education: the 2026 guide
Complete digital marketing strategy for universities and colleges: SEO, social media, email nurturing, AI chatbots and analytics. With exclusive benchmark data.
Skolbot· 20 January 2026