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Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

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Illustration of the financial cost of a lost student prospect for a higher education institution
Recruitment8 min read

The Real Cost of a Lost Student Prospect

Every lost prospect costs your institution £1,500–£4,000. Full breakdown: acquisition cost, student lifetime value and opportunity cost.

Skolbot· 8 February 2026
Hourglass illustrating the critical response time gap in higher education recruitment
Recruitment9 min read

Why Response Time Is Killing Your Enrolments

47 hours to reply to a prospect email: every hour of delay slashes your enrolment chances. Data, root causes and fixes for higher education.

Skolbot· 6 February 2026
Laptop displaying an analytics dashboard with conversion charts on a wooden desk
Recruitment7 min read

Website to enrolment conversion rates: benchmarks by school type

Conversion rate benchmarks from website visit to enrolment by school type: business 2.3%, engineering 4.1%, IT 5.2%. How to measure and improve.

Skolbot· 27 January 2026
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