Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

Calculator: How Much a Lost Student Prospect Costs You

Calculate the real cost of a lost prospect for your institution. Step-by-step formula, benchmarks by institution type, and simulator with Skolbot data across 50 institutions.

Skolbot· 21 March 2026

Illustration of the financial cost of a lost student prospect for a higher education institution

Recruitment8 min read

The Real Cost of a Lost Student Prospect

Every lost prospect costs your institution $2,300–$6,000 AUD. Full breakdown: acquisition cost, student lifetime value and opportunity cost.

Skolbot· 8 February 2026

Hourglass illustrating the critical response time gap in higher education recruitment

Recruitment9 min read

Why Response Time Is Killing Your Enrolments

47 hours to reply to a prospect email: every hour of delay slashes your enrolment chances. Data, root causes and fixes for Australian higher education.

Skolbot· 6 February 2026

Laptop displaying an analytics dashboard with conversion charts on a wooden desk

Recruitment8 min read

Website to enrolment conversion rates: benchmarks by institution type

Conversion rate benchmarks from website visit to enrolment by institution type: business 2.3%, engineering 4.1%, IT 5.2%. How to measure and improve for Australian universities.

Skolbot· 27 January 2026

University graduation ceremony outdoors with golden afternoon light and caps thrown in the air

Recruitment9 min read

How to recruit more students in higher education in 2026

Actionable strategies for recruiting more students in Australian higher education: demographics, Gen Z behaviour, digital transformation and conversational AI.

Skolbot· 6 January 2026