Prospect experience

Improving the prospect experience on your website and digital channels.

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Unanswered questions from student prospects on university websites

The questions your prospects ask but never get answered

Analysis of 200,000 conversations: the 10 critical questions institutions leave unanswered — and the enrolments they lose because of it.

James Whitfield·Mar 13, 2026·10 min read

Multilingual guide to recruiting international students in higher education

Recruiting international students: the multilingual guide

58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how to recruit without losing candidates.

James Whitfield·Feb 17, 2026·7 min read

Optimising university open days with digital tools

Open Days that convert: how to triple your event ROI with digital tools

How to triple open day conversion with digital tools — before (registration), during (engagement) and after (follow-up). Data from 40 institutions.

James Whitfield·Feb 13, 2026·10 min read

The 15 most asked questions by prospective students before enrolling

The 15 questions every prospect asks before enrolling

Tuition fees, career outcomes, open days: the 15 most common questions from prospective students and how to answer them effectively.

James Whitfield·Feb 10, 2026·9 min read

What Generation Z expects from a higher education school website in 2026

What Gen Z expects from a school's website in 2026

Digital behaviours, mobile expectations and the demand for instant answers: what Generation Z actually looks for on a higher education website.

James Whitfield·Jan 13, 2026·11 min read