Blog

Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

Impact of Google AI Overviews on higher education website visibility

Google AI Overviews in Higher Education: Threat or Opportunity

Google AI Overviews are reshaping US college search. Organic traffic impact, FERPA, FTC and practical optimisation steps for American higher education.

Skolbot· March 24, 2026

SEO vs GEO comparison for US universities: AI visibility versus traditional search rankings in 2026

AI visibility9 min read

SEO vs GEO for US Universities: Why Your Search Strategy Must Evolve

SEO ranks your pages in Google. GEO gets you cited in AI-generated answers. How US higher education institutions must adapt their search strategy for 2026.

Skolbot· March 24, 2026

AI visibility13 min read

Schema.org EducationalOrganization: The Technical Guide for Colleges

Implement Schema.org EducationalOrganization on your institution's site. Complete JSON-LD code, essential properties, and measured impact: +12 points of AI visibility.

Skolbot· March 19, 2026

Optimising university content to be cited by ChatGPT and AI search engines

AI visibility8 min read

Content Cited by ChatGPT: How to Make Your University Unmissable

Practical techniques to get ChatGPT, Perplexity and AI engines to cite your US college or university. Schema.org, FAQ markup, FERPA-safe data, Common App signals and measurement.

Skolbot· March 18, 2026

Schema.org structured data for university visibility in AI search engines

AI visibility10 min read

Structured Data for Universities: Boost Your AI Visibility with Schema.org

How Schema.org markup (Course, EducationalOrganization, FAQ) improves your college or university's visibility in ChatGPT, Perplexity and Google AI Overviews — a guide for US institutions.

Skolbot· March 10, 2026

Criteria AI engines use to recommend higher education institutions

AI visibility9 min read

How AI Engines Recommend a College: The 8 Criteria That Matter in the US

What ChatGPT, Perplexity and Gemini look for when recommending a US college or university. Authority signals, citations, structured data, reviews and content freshness.

Skolbot· March 5, 2026

Diagnostic of a university's visibility on ChatGPT and AI engines

AI visibility9 min read

Is Your College Visible on ChatGPT? A 5-Step Diagnostic for US Institutions

Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritized correction plan for US colleges and universities.

Skolbot· March 3, 2026

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

AI visibility12 min read

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a US university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· January 16, 2026