Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Digital marketing11 min read
Retargeting for US Colleges Without Third-Party Cookies
A US college's practical guide to cookieless retargeting: first-party data, CRM match, contextual targeting, and on-site personalization under CCPA, state privacy laws and FTC guidance.
Skolbot· April 11, 2026
Digital marketing12 min read
College Landing Pages: Anatomy of a Page That Converts at 12%
Complete dissection of a higher education landing page that converts at 12%. Structure, copy, social proof, form, and chatbot: every element analyzed.
Skolbot· March 26, 2026
Digital marketing9 min read
CRM for Higher Education: Comparison and AI Integration 2026
Compare the best higher education CRM platforms for US colleges and universities in 2026: Slate, Salesforce, Element451, HubSpot. Selection criteria, AI integration and ROI benchmarks.
Skolbot· March 23, 2026
Digital marketing10 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrollment (CPE) formula broken down by channel, US benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· February 27, 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment: a complete playbook for US institutions
How to use LinkedIn and Instagram to recruit students at American colleges and universities: targeting, content formats, ad spend, and multi-touch attribution.
Skolbot· February 24, 2026
Digital marketing10 min read
Email Nurturing for Student Prospects: Sequences That Convert at US Institutions
6 automated email sequences to guide a prospect from first contact to enrollment. Open rates, timing, and content strategies for American colleges and universities.
Skolbot· February 20, 2026
Digital marketing12 min read
Digital marketing for higher education: the 2026 guide for US institutions
Complete digital marketing strategy for American colleges and universities: SEO, social media, email nurturing, AI chatbots and analytics. With exclusive benchmark data.
Skolbot· January 20, 2026