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Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.

GEO guide for schools: how to appear in AI engine answers like ChatGPT and Perplexity

GEO for schools: how to appear in AI answers

Only 29% of ChatGPT answers mention a Canadian university. Schema.org, structured content, verifiable data: the GEO guide for higher education.

Skolbot· January 16, 2026

What Generation Z expects from a higher education school website in 2026

Prospect experience12 min read

What Gen Z expects from a school's website in 2026

Digital behaviours, mobile expectations and the demand for instant answers: what Generation Z actually looks for on a higher education website in Canada.

Skolbot· January 13, 2026

Complete guide to AI chatbots for student recruitment in higher education

AI Chatbot12 min read

AI Chatbot for Canadian Universities: The Complete 2026 Guide

How an AI chatbot transforms student recruitment in Canada: ROI, 48-hour deployment, CRM integration and measured results across 50 institutions.

Skolbot· January 9, 2026

University graduation ceremony outdoors with golden afternoon light and caps thrown in the air

Recruitment9 min read

How to recruit more students in higher education in 2026

Actionable strategies for recruiting more students in higher education: demographics, Gen Z behaviour, digital transformation and conversational AI.

Skolbot· January 6, 2026