Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
AI Chatbot8 min read
Student chatbot ROI: detailed calculation and benchmarks
Calculate the ROI of an AI chatbot for your school: step-by-step formula, sector benchmarks and data from 18 institutions. Median ROI: 280%.
Skolbot· 30 January 2026
Recruitment7 min read
Website to enrolment conversion rates: benchmarks by school type
Conversion rate benchmarks from website visit to enrolment by school type: business 2.3%, engineering 4.1%, IT 5.2%. How to measure and improve.
Skolbot· 27 January 2026
Digital marketing12 min read
Digital marketing for higher education: the 2026 guide
Complete digital marketing strategy for universities and colleges: SEO, social media, email nurturing, AI chatbots and analytics. With exclusive benchmark data.
Skolbot· 20 January 2026
AI visibility11 min read
GEO for schools: how to appear in AI answers
Only 29% of ChatGPT answers mention a UK university. Schema.org, structured content, verifiable data: the GEO guide for higher education.
Skolbot· 16 January 2026
Prospect experience12 min read
What Gen Z expects from a school's website in 2026
Digital behaviours, mobile expectations and the demand for instant answers: what Generation Z actually looks for on a higher education website.
Skolbot· 13 January 2026
AI Chatbot12 min read
AI Chatbot for Universities: The Complete 2026 Guide
How an AI chatbot transforms student recruitment: ROI, 48-hour deployment, CRM integration and measured results across 50 institutions.
Skolbot· 9 January 2026