Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
AI visibility9 min read
How AI Engines Recommend a University: The 8 Criteria That Matter
What ChatGPT, Perplexity and Gemini look for when recommending a university. Authority signals, citations, structured data, reviews and content freshness.
Skolbot· 5 March 2026
Compliance16 min read
GDPR Compliance for Irish Colleges: DPC Requirements
DPC enforcement, Section 60, consent models, DPO obligations, and the EU AI Act: the complete GDPR guide for Irish private higher education institutions.
Skolbot· 4 March 2026
AI visibility9 min read
Is Your University Visible on ChatGPT? A 5-Step Diagnostic
Test your institution's visibility in ChatGPT, Perplexity and Google AI Overviews. Actionable checklist and prioritised correction plan.
Skolbot· 3 March 2026
Digital marketing9 min read
Student acquisition ROI: how to calculate the true cost per enrolled student
Full cost-per-enrolment (CPE) formula broken down by channel, UK benchmarks by institution type, and five levers to cut acquisition costs.
Skolbot· 27 February 2026
Digital marketing9 min read
LinkedIn and Instagram for student recruitment: a complete playbook
How to use LinkedIn and Instagram to recruit students in the UK and beyond: targeting, content formats, ad spend, and multi-touch attribution.
Skolbot· 24 February 2026
Digital marketing10 min read
Email Nurturing for Student Prospects: Sequences That Convert
6 automated email sequences to guide a prospect from first contact to enrolment. Open rates, timing, and content strategies for UK and international higher education.
Skolbot· 20 February 2026
Prospect experience7 min read
Recruiting international students: the multilingual guide
58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how to recruit without losing candidates.
Skolbot· 17 February 2026
Prospect experience10 min read
Open Days that convert: how to triple your event ROI with digital tools
How to triple open day conversion with digital tools — before (registration), during (engagement) and after (follow-up). Data from 40 institutions.
Skolbot· 13 February 2026
Prospect experience10 min read
The 15 questions every prospect asks before enrolling
Tuition fees, career outcomes, open days: the 15 most common questions from prospective students and how to answer them effectively.
Skolbot· 10 February 2026
Recruitment8 min read
The Real Cost of a Lost Student Prospect
Every lost prospect costs your institution £1,500–£4,000. Full breakdown: acquisition cost, student lifetime value and opportunity cost.
Skolbot· 8 February 2026
Recruitment9 min read
Why Response Time Is Killing Your Enrolments
47 hours to reply to a prospect email: every hour of delay slashes your enrolment chances. Data, root causes and fixes for higher education.
Skolbot· 6 February 2026
AI Chatbot9 min read
AI Chatbot vs Contact Form: Comparison for Higher Education
AI chatbot or contact form for your institution? Head-to-head comparison: response time, conversion, cost, data quality and prospect experience.
Skolbot· 3 February 2026