Blog
Conseils, stratégies et analyses pour le recrutement étudiant et l'IA dans l'enseignement supérieur.
Prospect experience12 min read
Google Reviews, School Reputation and Student Recruitment in the US
89% of prospective students check reviews before choosing a college. A practical reputation strategy for US colleges, K-12 districts and private higher education.
Skolbot· April 16, 2026
Prospect experience15 min read
College Website: the 7 Pages That Convert Prospects in the US
The 7 pages your US college website must get right to convert prospective students — from homepage to application, with US-specific benchmarks, Net Price Calculator and Common Data Set.
Skolbot· April 15, 2026
Prospect experience14 min read
Yield Management for US Colleges: Cut Summer Melt After Deposits
How US colleges reduce summer melt and no-shows after enrollment deposits with a 4-stage re-engagement plan — data from 4,200 registrations across 12 institutions.
Skolbot· April 13, 2026
Prospect experience12 min read
Yield Management for US Colleges: Cut No-Shows After Offer Acceptance
Summer melt costs US colleges thousands of enrolled students per year. Here's how enrollment managers can reduce no-shows with a proven 4-stage re-engagement playbook.
Skolbot· April 13, 2026
Prospect experience14 min read
Parents vs Students: Two Journeys, Two Enrollment Strategies
Parents and prospective students have fundamentally different priorities. Here's how to build a dual enrollment strategy that converts both audiences and improves yield.
Skolbot· April 11, 2026
Prospect experience11 min read
The Ideal Prospect Journey: From First Visit to Enrollment
Map the ideal student prospect journey for your college or university: key stages, friction points, and proven levers to increase enrollment rates.
Skolbot· April 10, 2026
Prospect experience12 min read
Messaging Chatbots for Colleges: Reaching Gen Z Where They Actually Talk
US Gen Z prospects don't live on WhatsApp the way Europe does — they live on Instagram DMs, iMessage, SMS, Snapchat, and TikTok. A 5-channel comparison and FERPA-aware deployment guide for college admissions.
Skolbot· April 9, 2026
Prospect experience11 min read
The questions your prospects ask but never get answered
Analysis of 200,000 conversations: the 10 critical questions institutions leave unanswered — and the enrollments they lose because of it.
Skolbot· March 13, 2026
Prospect experience8 min read
Recruiting international students: the multilingual guide
58% of international prospects don't speak English as a first language. Language barriers, time zones, cultural gaps: how US colleges and universities can recruit without losing candidates.
Skolbot· February 17, 2026
Prospect experience10 min read
Campus tours that convert: how to triple your event ROI with digital tools
How to triple campus tour and admitted students day conversion with digital tools — before (registration), during (engagement) and after (follow-up). Data from 40 institutions.
Skolbot· February 13, 2026
Prospect experience10 min read
The 15 questions every prospect asks before enrolling
Tuition costs, career outcomes, campus tours: the 15 most common questions from prospective students at US colleges and universities and how to answer them effectively.
Skolbot· February 10, 2026
Prospect experience12 min read
What Gen Z expects from a college website in 2026
Digital behaviors, mobile expectations and the demand for instant answers: what Generation Z actually looks for on a higher education website in the United States.
Skolbot· January 13, 2026